About Us
About Array
Array is the growth agency behind predictable case flow for scaling law firms.
Founded in 2017, Array combines decades of marketing and operational experience into a structured marketing system designed specifically for law firms. Every strategy, campaign, and initiative connects online visibility, intake, reputation, and revenue growth inside one coordinated framework.
Unlike traditional agencies that sell disconnected services, Array approaches marketing as one coordinated system. That includes evaluating how firms position themselves across both digital and offline channels, including TV, radio, billboards, and other market visibility efforts. While Array may not directly manage every channel, the broader marketing strategy is evaluated as a whole so every initiative supports stronger case acquisition, reputation, and long-term growth.
Array works exclusively with law firms. The system, reporting, communication structure, and operational processes are all designed around how law firms operate.
Why Law Firms Choose Array
Law firms choose Array because growth requires more than disconnected marketing activity. It requires structure, consistency, communication, and a system designed around predictable case flow and revenue growth.
Built Exclusively for Law Firms
Array works only with law firms, allowing every strategy, reporting structure, and marketing initiative to align with the realities of legal marketing, intake, and case acquisition.
A Proven Marketing System
Array has spent more than a decade building and refining a structured marketing system designed to increase signed cases and revenue predictably over time.
Marketing Connected to Case Flow and Revenue
Every service operates as part of the Array system, connecting strategy, online visibility, intake, reporting, and reputation into one framework tied directly to case flow and revenue outcomes.
Structure, Communication, and Accountability
Growth requires consistent communication and operational clarity. Array provides structured meetings, mid-month updates, responsive support, and clear reporting so firms always know what is happening, what is working, and what comes next.
Working With Array
Month-to-Month Agreements
Array earns business through performance, communication, and accountability. Clients work with Array on month-to-month agreements because the relationship should continue based on results, not through restrictive long-term contracts.
No-Charge First-Month Transition
New clients receive the remainder of their first month at no additional charge, allowing onboarding, strategy alignment, and operational setup to happen without immediate billing pressure.
Dedicated Account Management
Every client works with a dedicated US-based account manager responsible for communication, coordination, and keeping the marketing system moving forward consistently. Array works to maintain long-term account consistency and avoid unnecessary account manager changes whenever possible.
Structured Communication
Clients receive monthly strategy meetings, mid-month updates, ongoing reporting, and direct access to both account management and specialists as needed. Communication remains proactive, structured, and responsive throughout the engagement.
Predictable Operations and Billing
Internally, Array operates with the same consistency and structure it builds for clients. Billing is simple, predictable, and consistent each month, with one invoice delivered on the same day every month.
One Coordinated Marketing System
Array does not operate as a disconnected collection of services. Websites, online visibility, content, advertising, social media, public relations, intake alignment, and brand positioning all operate together inside one coordinated marketing system designed to improve signed cases and revenue outcomes.
Leadership
Erik J. Olson
Erik J. Olson is the Founder and CEO of Array, the growth agency behind predictable case flow for scaling law firms.
With more than 30 years of business and operational experience, Erik has built and scaled multiple agencies focused on structured growth systems tied directly to revenue outcomes.
Through Array, Erik helps law firms build marketing systems that connect online visibility, reputation, intake, and business operations into one coordinated framework designed to increase signed cases and revenue predictably over time.
Kevin Daisey
Kevin Daisey is the Founder and Director of Business Development at Array. With more than two decades of experience in digital marketing and website strategy, Kevin helps law firms strengthen online visibility, authority, and case acquisition through structured marketing systems aligned with firm growth goals. Kevin works closely with law firm leadership teams to develop growth strategies that connect visibility, intake, and revenue into one coordinated system designed for long-term scalability and measurable business outcomes.
He is also the host of The Managing Partners Podcast, where he speaks with law firm leaders about growth strategy, operational challenges, and building firms positioned for long-term success.
Rebekah Finol
Rebekah Finol
Rebekah is the Operations Director at Array Digital. She has a strong background in communications and is an expert in process optimization. In her role at Array Digital, she oversees the operations team, ensuring seamless collaboration across departments to drive efficiency and client success. With hands-on experience in project management, marketing operations, and client engagement, Rebekah is dedicated to optimizing workflows, fostering team growth, and maintaining operational excellence at every stage of the client journey.
Wyatt Simpson
Wyatt Simpson
Wyatt is Array Digital’s experienced SEO manager. He is dedicated to continuously advancing our internal search program and showcasing the unique impact the team brings to our clients’ firms. Wyatt collaborates closely with both the platforming and content departments to bring a cohesive and tailored marketing strategy, to each one of our clients unique needs.
With over six years of SEO experience, Wyatt has a deep understanding of the on-page and off-page SEO variables and tactics needed to succeed online in various competitive legal verticals. Through meticulous assessments of movement within search engines to understanding what makes them work, Wyatt helps equip the team and legal clients with the systems and best practices needed to compete effectively in both national and local markets.
Merrick Preti
Merrick Preti
Merrick is the content manager at Array Digital. She is dedicated to continue pushing the boundaries of how content lives on legal websites and has a strong background in writing, researching, and editing. Merrick has a proven track record of crafting compelling campaigns that achieve measurable results. From blogs and LinkedIn media posts to in-depth ebooks and lead magnets, Merrick ensures every piece aligns with the client’s voice, values, and business objectives. When she’s not creating new content and campaigns for her clients, Merrick is working on her dissertation and defense to earn her PhD at Georgia State University, teaching college courses, and editing at a top literary magazine.
Jason Buonviri
Jason Buonviri
As Web Manager at Array Digital, Jason leads the design, development, and UX strategy behind the firm’s WordPress ecosystem. With two decades of web development experience and as an original member of Array since its founding, he brings a rare blend of technical depth and design sensibility to every project. Jason builds high-converting, scalable websites tailored for growing law firms, ensuring they are visually compelling, user-focused, and built to perform long-term. He works closely with internal teams to align design, functionality, and marketing goals into cohesive digital experiences that actually move the needle. When he’s not refining websites, Jason can be found chasing live music and traveling whenever possible.
Core Values
The way Array operates internally directly impacts the experience clients have working with us. These core values shape how we communicate, execute, solve problems, and support long-term law firm growth.
Transparency
Quality
Urgency
Winning
Passion
Our Philosophy
Growth Built for How Law Firms Operate
Growth That Runs on Structure
Growth Engineered for Predictable Case Flow and Revenue
Build Predictable Case Flow for Your Law Firm
Growth feels inevitable
when powered
by Array