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About Jordan Jones
In this episode, Kevin Daisey interviews Jordan Jones, a specialized attorney in truck accidents. They discuss Jordan’s journey from practicing law in Detroit to launching his own firm in California, the importance of networking and referrals in building a legal practice, and the unique challenges of handling trucking cases. Jordan shares insights on the significance of understanding the transportation cycle and offers valuable advice for new law firm owners, emphasizing the need to start and invest wisely in their businesses.
Takeaways:
- Jordan transitioned from practicing law in Detroit to California during the pandemic.
- He launched Los Angeles Truck Accident Lawyers in November 2024.
- Referrals are crucial in the legal industry and can significantly impact business growth.
- Networking without an agenda can lead to unexpected opportunities.
- Finding a niche in trucking law can set a firm apart from competitors.
- Trucking cases often take longer to resolve than traditional car accident cases.
- Understanding the transportation cycle is essential for handling trucking cases effectively.
- Investing in your own company is the best way to ensure growth.
- New law firm owners should focus on starting and scaling wisely.
- It’s important to prioritize client needs over personal gain in legal practice.
Episode Transcript:
Kevin Daisey (00:31) What's up everyone. Thank you for tuning in. Thanks for hanging out with me. and this episode and others, appreciate everyone so much just for tuning in, asking questions. Appreciate my guests coming on to share what they know. And I get the law. I get to learn right alongside everyone else. So, excited to have Jordan on the show today. Jordan Jones specialized in truck accidents. Super cool guy. was great to meet him. And just happy to have him on the show today. He's going to talk about what he's doing and what he's up to. And hopefully we can all learn a little something from it. So welcome to the show. Jordan Jones (01:03) Thanks a lot. Thank you so much for having me. I'm really excited to be here. Kevin Daisey (01:06) Absolutely. And so how do we get connected? Was it Cassidy Lewis that connected us? Jordan Jones (01:11) No, was Chrissy Hagen connected us. Yes. Yeah. Yeah, she can. Kevin Daisey (01:13) Chrissy Hagen connected us. Two great people, Cassidy Lewis, Chrissy Hagen. I get my wires crossed sometimes. Yeah, Chrissy. Chrissy's awesome. She was on the show. She was a guest. And yeah, I remember that she did connect us. And also, Jordan Jones (01:19) Yeah. Yeah. Yeah, yeah, yeah, really, really, really good friend of mine, Chrissy. She's awesome. Really good lawyer. Kevin Daisey (01:31) Yeah. Yeah. And so, um, guess you used to be located where she's at and, uh, now you're in, in California, uh, just interested to hear that whole, interested to kind of hear that, dynamic there and your journey. So I guess tell us a little bit about, you know, your background and how you got to where you're at now. Jordan Jones (01:42) Kind of. Okay, yeah. I mean, yeah, was practicing in Metro Detroit for my whole career. I started in 2013. I was practicing there. It was awesome. I loved Detroit. You know, I kind of went in with, I never wanted to like stay in Detroit. I went there for law school and, you know, and I ended up like falling in love with the city. there for a long time, man. And, you know, I enjoyed it. It was really remarkable to see how the city had turned around too in the time from. You know when I got there I actually went there in 2010 when I started law school And then to the time I left and the reason I ended up leaving it's it's a very very long story But CliffsNotes version is I had a vacation house Michigan shut down for the pandemic. I went to my vacation house and basically never left And that's basically that the clip knows version I was practicing remotely from California back in Michigan and last year decided it was time to hang my own shingle and started my own thing and it founded Los Angeles Truck Accident Lawyers. Kevin Daisey (02:43) Yeah. And you own, is it what? Truck lawyers.com or something like, is that what I mean? Yeah. Jordan Jones (02:48) yeah, yeah, I'm still not sure how I got that, but yes, I got trucklawyers.com. Kevin Daisey (02:52) I mean, what are you all doing out there? You're, you're sleep at the wheel. Like, I can't believe you picked up that domain. Jordan Jones (02:58) Yeah, yeah, somebody actually had it. I bought it off him. He sold it to me. I like, he just kind of bought it. And you know, people like buy domains. just sit on them until somebody wants to. Yeah. So he was one of those guys and gave me, you know, made him an offer. He couldn't refuse and he sold it to me. So it was good. Kevin Daisey (03:12) Good, good move. That's, this was a good domain to have right there. So, so how long have you been into operating your own show? Jordan Jones (03:15) Yeah, yeah, definitely. Yeah, I started, I launched in November, kind of November of 24. I sort of got the wheels rolling a little bit in July, but actually went live in November of 24. And it's been awesome. It's been off to a really tremendous start, just far exceeded my wildest dreams so far. So it's been awesome. Kevin Daisey (03:39) I mean, from what I can see, you know, I'm a digital guy, but I was like, man, this guy's like rolling and, â and you're not even a, you're not even really one year into, you know what I mean? It's kind of cool to catch, catch someone on the show. That's like right in the thick of it, you know? And, but it seems like you did your due diligence. You've got connections, you have your full sources, you know, great people, Chrissy, right? So, â so you're not. Jordan Jones (03:45) Hahaha Yeah, yeah, yeah, yeah. Yeah. Kevin Daisey (04:03) You're not starting from scratch, but you're new at hanging a shingle. â Jordan Jones (04:07) Yeah, yeah, that's true. know, I had, um, you know, I had, had a really knock on wood and, and, know, thank, thank God I had a really, really good career. Had a lot of success in my career, litigating truck wrecks and I had, um, just a really like good national network of people, you know, other lawyers I know in other States who also do trucking and PI. And, so, so it was great when I, when I opened up shop, um, you know, the, long-term strategy is, is, you know, generate organic leads, um, from, from the internet. which is essentially basically what I was doing in Michigan, which was awesome. you know, that's a long-term strategy, but just I started getting so many referrals from my network of people out of state and even some people in state. So it was awesome. was just, that's been tremendous and really, really good. It takes a lot of pressure off too, you know. Kevin Daisey (04:53) you know, and you're, you're a good person. You do good work and people can rely on you. So that's a lot easier to start that way. and, and, and people want to see you do well. So that's awesome. â you can't beat a referral no matter what I've, I do digital marketing. Like you can't beat a referral hands down. Never. â you can build a marketing you want advertising you want, but the referrals are. Yeah. Jordan Jones (05:04) Yeah, definitely, definitely. Yeah, yeah, exactly. Well, exactly. even just, you know, take, it a step further. Like if, someone just calls you on the, and you know, they find you on the internet and they call you, I mean, they're, they're calling a bunch of other firms. If you get a direct referral from a lawyer and they're like, Hey, you know, Kevin, I want to introduce you to this lawyer. Like, I mean, you're, you're the chances you're going to convert that lead are very, very, very high. I think in my whole career, I've, you know, I've been doing this since 13, I got my ticket. I think there's only ever been like one time ever where. I was introduced to a client directly and they ended up going in a different direction. it was reasons totally unrelated to me anyways. yeah, it's a good way to do it. Good way to do it. Yeah. Kevin Daisey (05:51) Yeah, when referrals are strong, you'll hear a lot of talk about that and how important that is and to build that network and to, you know, do it with intention and have a system and process in place too. But yeah. Jordan Jones (06:04) Yeah, it's huge. It's huge. Yeah. Yeah. So, and you know, the other thing too is like, I didn't, so, so when I was in Michigan, I worked at a big firm in Michigan. It's like over, I think, I think at this point, like over, over a hundred folks there, a lot of lawyers think like 30 lawyers think they're up to six offices and then any given time, like thousands of cases in the office. And it was interesting because like, I never really had to generate business because that's what the firm was for. I'd just be working and cases would show up on my desk, whatever. But I always networked, but I never networked specifically with the intention of like, hey, I'll turn this into business. I was just networking, just meeting interesting people, trying to learn, trying to share. And it kind of evolved into, especially when I opened up out here and getting a lot of referrals. So was really cool because that wasn't what I was intending to do. Kevin Daisey (06:50) Yeah. Well, it was either to be nice and share and meet people and, and no agenda. So yeah. Yeah. That's the way to go, man. That's, that's what I had to do in my, my local market back in the day. I was just making websites for anybody that could use one. and so I, you know, initially the law and then the, market is all about who you know, and networking and referrals, a hundred percent. â Jordan Jones (06:54) Sure. Yeah, yeah, exactly, exactly. So, yeah, man. Yeah. Yeah. Yeah. All right. All right. Kevin Daisey (07:22) Thank you for tuning into the show today. I have taken things to the next level and I've started the Managing Partners Mastermind. We're a peer group of owners looking for connection, clarity, and growth strategies. So if you're looking to grow your law firm and not do it alone, please consider joining the group. Spots are limited, so I ask for anyone to reach out to me directly through LinkedIn and we can set up a one-on-one call to make sure it's a fit. Now back to the show. Jordan Jones (07:50) kind of cool. So, so can I, I don't know, am I allowed to ask you questions? I don't know. So, so let me ask you, so, so you started out, making, making websites for folks. Like we, we just doing it to just like essentially try to help people. And then it turned into like a business or like, what, what did that look like for you? Kevin Daisey (07:53) Sure. Yeah. I mean, back in like middle school or something like that, there was, there was like an HTML, like one off, one off class. And I took it and was like, this is pretty cool. And this is back in late nineties, I guess. So, â you know, it still kind of very new thing. So I just did them. did websites for, for, for free or for fun. And, coming out of college, I went into a corporate job and I just did websites for like. Jordan Jones (08:12) Yeah. Yeah. Kevin Daisey (08:31) my own things or just for fun or whatever. And, I met a bunch of entrepreneurs randomly and got kind of like invited into like, out with them at this kind of, was like a technology group or something like that. And I was like, I don't know why I'm here and what's going on. They're like, what do you do, Kevin? I make websites. I didn't want to tell them what I did because it just seemed boring. and they were like, we, we need a website. Jordan Jones (08:42) Yeah. Alright. that's pretty cool. Kevin Daisey (08:52) And so the next thing you know, it's like, all right, well, I don't know, 500 bucks. I'll make you one. then, and then it was like, replace my income to, okay, I'm out. And this is what, what I'm going to do. So. Jordan Jones (08:56) Yeah. Hi, that's kind of cool. it kind of sounds like we kind of had similar like at the start, you know, just, you know, you're kind of going out there networking and just trying to help and share and then it evolved into to a viable business. Kevin Daisey (09:15) And I had no idea at the time like that, that really was, I should have gone to college for that or I should have, you know, whatever, but yeah, it worked out. yeah, that was back in 20, 2006 is when I started my own company. So yeah, it's been quite, quite a while. So yeah. Yeah. Yeah. Yeah. Similar paths for sure. So I want to obviously touch back on your niche too, like. Jordan Jones (09:26) nice, right on. Very cool, man, very cool. â Kevin Daisey (09:38) I have a lot of clients in PI. have tons of friends in PI, podcast guests, some add trucking as like a afterthought. You know, I'll put it on the dropdown menu of practice areas, but not many like go, this is all we do. This is what we do. Um, and I always love someone that's like, I'm to go all in and that's what I am going to be known for. It's where I'm going to be the best at. Jordan Jones (09:50) Yeah. Kevin Daisey (10:03) Not many people want to do that. They're scared to do that because they think they'll lose the car accident opportunities or they think they they're kind of pigeon-held. So yeah, tell me a little bit more about like how you, you know, you knew that was what you're going to do. Jordan Jones (10:15) So the funny thing about that is I had no idea that that's what I was going to do. And basically, right? I fell into a dumb luck. When I was in law school, my one-off summer, didn't work. So a little more backstory. actually originally from Canada and I came from Canada to Detroit for law school and I couldn't work because immigration is a long story, but basically immigration couldn't work. Kevin Daisey (10:20) Great answer. Jordan Jones (10:39) So my one summer, I didn't have a legal job. I went back to Canada and I worked in a tire factory. was packing, or no, I'm sorry, not tires, rims, like rims for wheels. And I was packing rims and boxes all summer. And I came back to school and everyone's like, I worked for this judge and I worked at this firm. And I was like, well, shit, I was putting rims and boxes all summer. And I was like, I was so embarrassed. I didn't even like do OCI. Cause I was so, you know, was like, no one's gonna hire me, blah, blah, blah, blah, blah. And then the spring OCI rolled around and one of my professors was like, dude, he's like, you got to do OCI. You got good grades and know, this, that and the other thing. So there was like, literally, I think like four firms doing OCI for the spring ones. No one does the spring ones, right? And ended up being the firm that I worked at in Michigan. So I started there as a clerk. It was a firm called Michigan Auto Law. And it was awesome, man. I like loved doing PI. I loved like helping people. I loved like taking on the insurance companies. And then the owner, like we hit it off right away and he just came up to my cubicle one day. He's like, I got an idea. He's like, what if I hire you after graduation, you become a trucking lawyer. And I was like, sign me up. That sounds awesome. And I was like, literally how I got into it. he, you know, he sent me to seminars and he, kind of the, the guy's name was Steve Gursten He kind of like, was one of the like original trucking lawyers when it was kind of like a new kind of burgeoning field. And so he like personally trained me under him and I just learned it really well. And that's kind of how I got into trucking. Kevin Daisey (11:58) Wow, that's awesome. So he chose for you. Jordan Jones (12:01) Basically, basically, it's so funny. I thought it was going to be like an entertainment lawyer because back then in Michigan, they were doing the film incentives. There was a lot of filming going on. So I thought it was going to be like Ari Gold, but just like in Detroit or something, you know. And the next thing you know, I ended up at a PI firm doing trucking, but it was awesome. It was awesome. Kevin Daisey (12:02) Yeah. Yeah, it's definitely awesome. It's definitely a niche. mean, there's like lots of conferences, big trucking auto, there's just stuff just for trucking, you know, and it's obviously different, you know. Jordan Jones (12:25) Yeah, yeah, exactly. Yeah, yeah, I was just at an ATAA in Austin last week. It was awesome. was 600 people attended this year. It's the biggest one we've had so far. Kevin Daisey (12:33) I was talking with a few folks that were like, Hey, are you going to this? I was like, no, I'm gonna say next year it's gotta go on the list for sure. So. Yeah. Jordan Jones (12:41) Yeah, you gotta go man, that's a really really good conference. Kevin Daisey (12:44) Twist my arm, I'll be there. I do have a question. Can you give me a deal on some new rims? Anything? you still have connections? Jordan Jones (12:52) I think that plant has long closed my friends. Yeah. Right, right, exactly. Kevin Daisey (12:56) Alright. Alright. Sometimes you get guessed with perks, you know. So Jordan, tell me more, guess, about, so you're, you're not even a year in technically to like launch your business. Um, where's your mind? Where's your head? Uh, delegation staff team. Like where are you with that? Are you, you know, it sounds like you're pretty advanced pretty quickly. And I'm sure you're talking to a lot of other owners that are probably telling a whole lot of tips and tricks and things you should be doing with your business, but Jordan Jones (13:07) Mm-hmm. Yeah. Yeah. sure. Kevin Daisey (13:27) Where are you Jordan Jones (13:28) Yeah. Kevin Daisey (13:28) at? What kind of goals you have and kind of what's next? What big thing are you kind of challenged with, you know, next? Jordan Jones (13:34) Yeah. So, so, I'm, like a big like writer and I really believe in like writing down your goals and you know, all that, all that stuff you read about and all those self-help books. I'm kind of a nerd and actually do it, but at the start of the year, you know, I wrote down like, wanted to have, you know, 10, what I would consider it to be like large cases, like high value cases by the end of the year. And, you know, we're, we're still in Q3 and I'm, and I'm at 12 right now. and that's awesome, you know, and that's kind of. pretty close to what my doc was in Michigan. I was kind of always right around, you know, 15 cases, maybe give or take a couple at any time. And my biggest issue right now is like, I have all this work in like, I got to scale my, my system is better because the system was, basically just me. It was like being in kind of like, you know, half, I guess half of an assistant and I just hired my first lawyer. She's amazing. A lady named Diana Diskin who I know for a long time. She's awesome. Kevin Daisey (14:17) Yeah. Jordan Jones (14:27) So just, it's been good, but just trying to like the business, like the systems haven't matured as quickly as like the work has come in. So that's, that's been the biggest problem right now. But I mean, look, that's a great problem to have, man. Kevin Daisey (14:40) It is a good problem to have is, it's, you know, I've, I've always, you know, different people say different things, but, it's like too many sales. can't too many sales. can't have right. Obviously you got to fulfill the work. get the stuff done, but I'd rather have that than the opposite. Right. So Jordan Jones (14:56) Yeah, definitely. Definitely. Yeah. Yeah. So, so it's been good, you know, and it's just, and they're heavy lift too. Cause like, I know some firms have like hundreds and hundreds or thousands of cases or even like some solos, they'll have like 50 cases. And it's just like kind of different, different things, you know, cause it was my case, like I extremely, extremely rarely, do anything pre-suit. usually like pretty much just file right away. cause you really need to in trucking cause you gotta figure out the insurance and if there's any other motor carriers or any other liable defendants, what have you. So it's a heavy lift and like it doesn't sound like a lot of dozen cases, but like, man, I am working harder and longer than I ever have in my career. Kevin Daisey (15:31) Interesting with like the truck stuff because I mean, obviously, you know, there are companies, large companies with with their own insurance policies like that versus like me as an individual with like a, you know, just a personal insurance plan. I had a gentleman on recently is Mike, Mike Seely you know, Mike at all. Interesting guy. Jordan Jones (15:47) Seely. The name sounds familiar. The name sounds really familiar. yeah. Is he with SPEAR? Is that his company? Yeah, yeah, I know, Mike. Yeah, yeah, I actually just worked with them not too long ago. Him and Connor. Yeah. Kevin Daisey (15:51) They do like digital investigative work. Yeah. SPEAR is company. Yeah. â I was going to say, I wonder if a company like a Mike has would be beneficial to you all to kind of, you know. â Jordan Jones (16:06) Yeah. Yeah. Yeah. No, yeah. He's great. They do more so like finding former employees and stuff like that. But no, they're great. I just worked with them on a case. did an awesome job. I was super happy. And I just saw him actually at ATAA and told him he was really happy with his work. I'll be happy to use him again. Kevin Daisey (16:23) That's awesome. Well, so yeah, Mike was on the show recently. I don't even think it's, it's not even aired yet since we're recording. but yeah, was, that was interesting because, you know, you're seeing you have only 12 cases, but they're, they take a lot of work and you're really looking at, yeah, ex-employees trying to figure out like anything along with the trucking company itself and how it was operated, how it was ran. so it's not just like a car accident case where it's, you know, how much coverage you have. You know, blah, blah. And what can you go for? So yeah, I it was pretty interesting. and I, I'm not a lawyer obviously, and don't know what goes into one of these truck cases, but having Mike on kind of telling me some more about how deep it can go and some of the work that needs to be done was a pretty interesting. Jordan Jones (16:48) Yeah. Yeah, it's not easy. It's hard, hard work and it takes a lot of determination, especially when you go up against the mega carriers and the big brokers. It's just like a big machine, man. They just try to grind you down. So it's really just about perseverance and just not giving up. Those are kind of the biggest things. Just don't roll over. Don't take their shit. Like, don't be afraid to file the motions. But it's a heavy lift, but if you do it right, I mean, you can do some awesome, awesome work for your clients. Kevin Daisey (17:34) Well, I mean, you're every goal, which is awesome. Congrats on that. And, and we're still, you know, still got the rest of the score or left. So I know you'll end up in a good spot. â now there's trucking cases for anyone PI out there. Like what's, know, what's the lifespan of a trucking case versus like a traditional car accident case. Jordan Jones (17:38) Thanks. Alright, alright, exactly. Yeah, yeah, yeah, exactly. You know, it really depends. It depends like where you are too. Like, so I got one going in. This is actually one of my cases I had at the Michigan firm, which I was brought into co-counsel and I kind of brought it with me. But that case has been going for, it'll be five years next year. But you know, that was just kind of a crazy case. That's a little unusual, but usually like typically in my experience, been like, you know, two years, you know, two years or so. Kevin Daisey (18:17) Wow. Okay. That's still significantly longer than most cars. Yeah. So. Jordan Jones (18:21) Yeah, well, mean, it just depends what you're doing. Like if you're doing like pre-suit and you're, you know, you just get medical bills and send it to demand. I mean, you can turn those around pretty quick, but you just, can't like, I don't know. I just feel like, like you can resolve some trucking cases quickly. Like for example, like if it's like a fatality, the trucking company is like, Oh, we have a million. Here's, here's your million. You know, and you just, I mean, sure. You can get that case done in like probably 30 days, you know, but like, what are you leaving on the table? Right. Cause it's like, Kevin Daisey (18:48) Yeah. Jordan Jones (18:49) your clients don't get a do over. And if you lose like your dad or something, like I'll give you an example right now. I got a case going, this poor guy, he got killed. He's 26 years old and he, you know, he had a daughter and you know, she's not going to get her dad back and she lost all that support. And I didn't even like make it to man. I was like sitting in my office, minding my own business one day and like a letter came and I opened it up. It's like, here's our million. Here's a release. I didn't even send a demand. was just like sitting there and like a letter came in one day, right? And I think a lot of folks may have taken that because it's a small trucking company. But I was like, thanks, but no thanks, a file suit. And then I found out there was like a broker. There was a second broker, it was double brokered, which by the way is a big no-no. It's a huge, huge thing. You're not supposed to do is double broker. So there's two brokers. Then I found out the shipper kind of like overloaded the truck. they joined the party. Kevin Daisey (19:32) uh-huh. Jordan Jones (19:40) Then I found out there was this other company that I think may have instructed the shipper to do that. So basically long story short, the time was all said and done. ended up with six defendants in the case. And I just found out about another motor carrier who I'm bringing in. So seven. So your million is just like, what's that going to be now at the end of the day when the dust settles? Like are some of them going to get out? Sure. Some of them aren't right. And that million is probably going to turn into whatever, which is ultimately a lot better for the client, right? Kevin Daisey (20:03) Multi-millions, yeah. Jordan Jones (20:06) But that's why it takes two years. So Kevin Daisey (20:08) That sounds like a lot. I'll stick to marketing. I'll stick to marketing. Jordan Jones (20:10) Yeah, yeah, yeah, so pardon me Right, right. you know, Kevin, just going back to something you said earlier, like some people like their PI and then they have like trucking on like the drop down. I think like the biggest problem is, or maybe not a problem, but like one of the biggest mistakes that I see in trucking is like people don't understand trucking. And like there's so many people that like, they're like, you know, what's the coverage on the motor carrier? say they have a million, they send you the little affidavit and they take a million, you go tell the client, there's a million, that's all there is to it. They don't understand like the transportation cycle. You don't understand the other potential defendants and the ways you can get to them through the various, through like the federal regs and things of that nature. And, and you're just, you're, you're leaving a lot on, the table for the clients. And I think that's kind of like the danger about like dabbling in trucking and, know, any, anybody who's listening out there, if, if, if you take one thing away from this, if you're handling like any kind of trucking cases, cases, understand the transportation cycle, understand, you know, who's all involved and how it all fits together. So you can at least have like a full picture before you make any decisions about resolving or not resolving. Kevin Daisey (21:16) Yeah, I mean, just a couple of things that you're saying, talking about that one case, was like, you know, the shipping provider, then the, you know, it's like, well, there's all these levels and layers and like, okay, it's like, yeah, I can get pretty complex. Jordan Jones (21:25) Yeah. Yeah. Yeah. Yeah. Yeah. I'll tell you what, man, there's one of the nicest, sweetest families I've ever represented in my life. And it's just, you know, so you want to do a really good job for those folks. Right. So Kevin Daisey (21:38) Well, dude, now they're going, doing the good work. So, uh, we can all appreciate that for sure. Um, and that's, know, what I got to tell my team and like our mission statement, our vision's like, if I just told my team, like, Hey, we're just helping lawyers make more money. They'd be no passion in it whatsoever. So I have to tell the stories of your clients, right. And how are our lawyer clients are helping these other people. Um, and so that's worked into like. Jordan Jones (22:02) Definitely. Kevin Daisey (22:04) our culture here because we have to, right? Cause, cause there's just no one, you know, they wouldn't see it otherwise. They would say, well it's just, I got to work on a boring law firm website or I got, you know, it doesn't sound too exciting. Right. so, know, I've had to like, no, listen, like look at what, what they're doing. So, that's something I have to constantly do with new folks, new, employees too. Here's what we do here and why we do it, you know, Jordan Jones (22:05) Good. Sure. the All right. All right. Right, definitely. Yeah, no, it's having a good why, having a strong why, right? So yeah, yeah, yeah, I know, it's, you know, the best lawyers that I know, they're not motivated by money. I mean, look, you can do really, really well for yourself and provide a really good life for your family, but I don't think, like, especially doing PI, I think if that's like your main motivation. Kevin Daisey (22:31) Yeah, 100%. Jordan Jones (22:49) I mean, look, number one, there's easier ways to make money. And number two, like at the end of the day, like it's about the clients, man. It's not about you. And you know, it's about the clients and doing what's best for them, right? So I don't know. just think if you're gonna be in this business and you wanna do it like really successfully and at a high level, it's gotta be about something bigger than you, you know? So that's my mentality I try to have at least. Kevin Daisey (23:13) Yeah. And honestly, man, I know so many just great authentic lawyers in the PI space. Um, there are, there are many of them. I don't know many that are bad, but, uh, I don't know if I know any that are bad, but I don't hang out with them. Jordan Jones (23:21) Sure. Yeah. Yeah. Hahaha Yeah, I was gonna say, know lots of them, but I don't hang out with them. I hang out with the good ones. Kevin Daisey (23:32) Yeah. I don't hang out with the good ones. dude, I appreciate you sharing. mean, what you're doing in a short amount of time and, know, you've built up a reputation and you got a niche and you're doing everything right. just nailed the processes and delegation and build that team up. what is, so you're about to come on your anniversary of one year in business. there's a lot of folks that will listen to the show that reached out to me that haven't started yet. or they're about to start or they're still just in the startup mode. Any advice you would give them as far as either they're concerned to start or they're just kind of holding back. Any advice that you'd give them? Jordan Jones (24:06) Yeah. Yeah. So the best piece of advice is just start. Like if you don't like you can always sit around and you can always convince yourself you're not ready. And you can have some pretty compelling reasons about why you're not ready and maybe you really are not ready. But I just feel like you just like anything in life you have to just start and just do it. And I really feel like things just fall into place. Like there's been so many situations in my own life, like this venture, I didn't feel ready to start it. And I just, you know, I actually kind of accidentally launched the kind of a very quick, funny story. I was working on the website in the backend and they were like working on the website and they accidentally made it go live. I wasn't supposed to. And then my buddy in Texas, like somehow, I don't even know how he somehow came across my website. He's like, Hey, did you start a new firm? He like sent me a screenshot and I was like, Oh, well guess I'm live now. So, you know, just start. Kevin Daisey (24:54) That's hilarious. Jordan Jones (24:55) And then the other thing I would say too is just be really wise about deploying your capital because you have, and especially like when you're doing it the way I do it, where you don't realize revenue on case sometimes for two, three years, just be really smart. And especially these days too, it's, you know, everything's digital, everything's zoom. And you can just like, you can be extremely, extremely efficient and just, you know, no company has ever gone under because Kevin Daisey (25:09) Yeah, that's hard. Jordan Jones (25:22) They didn't scale fast enough, right? Companies go under when you start spending before you need to, right? So that's really the two things I would say to everybody. Kevin Daisey (25:31) Yeah, well, you know, I'm going to get like a big fancy office and like you have no revenue. You know what mean? It doesn't make you do everything digitally, get VA's and assistance and automation. Jordan Jones (25:36) Right, right, right, right, exactly. Yeah. Yeah. Well, dude, my, my office, my, office is like literally like a room. Like if you, if you go to the Los Angeles truck accident lawyers, like office, it's like literally a room and, it's great because, know, I'm mostly work from home. think most people mostly kind of work from home anyways in LA because traffic and you know, it's a lot more efficient. but like, you know, it's like, we, have a room and I go in sometimes, Diana goes in sometimes. and you know, we're getting bigger, I probably need another room. But like, literally, that's how we started. Like, look at all the success we had. Kevin Daisey (26:13) Yeah. Yeah. You don't even know the fancy stuff and the big office and all that stuff. Yeah. You can just burn yourself. You think is I think in PI, so you can get some big settlements or get some, some big, some paydays and like not reinvest that back into the firm very easily. and the best investment I've ever made is in my own company. So where I can look at real estate, everything I've ever done and my company is going to get the best return every time. Jordan Jones (26:16) Yeah. Yeah. Yeah. All right. Yeah. I agree with that. agree with that. know, investing in your company and investing in yourself. I think those are the two best investments you can ever make. Kevin Daisey (26:43) That's why you're at conferences and I'll see you at Law to Grow. We're going to learn a bunch. Jordan Jones (26:46) Hahaha Right, right, exactly. So yeah, man. But no, I agree. That's a really good philosophy, you know? Kevin Daisey (26:55) Well, Jordan, I appreciate everything you, shared on here. love the laughs and, just love what you're doing. I'm excited to see where you go. And, â yeah, you guys follow this guy cause he's going to be speaking at these events on all the stages going, how the hell did he do that? So. Jordan Jones (27:02) Thank you. Yeah. Yeah, yeah, yeah, you know, just, it's, speak a lot. probably, probably give, 12, 15 presentations a year. I just gave one last week in Austin and here's, here's another little tidbit. And I know you're wrapping up, but really quick tidbit. the first time I was ever asked to speak, I did not feel ready. I actually, I'll tell you, I, I didn't, not that I didn't feel ready. I wasn't ready, but you know what? You can get ready, right? You can get ready and you can learn and you can practice and like you get that opportunity to take that opportunity and do a really good job and don't turn it into like the worst thing you can do is turn it into an infomercial and go up and be like, I'm so great. Send me all your cases. Send me all your case. You know what you go, you go up and you want to help people and give them something to take away. You'll like, wow, this guy, know, Kevin, he's really sharp. I remember he said this, this, guy was really helpful. Can you do that? And I swear it'll come back to you 10 times more. And, and you're going to get to ask, ask to speak a lot more. So another little tidbit, another takeaway. Kevin Daisey (28:03) 100%. Yeah. I don't, I hate starting to sell from stage or, or push it. Just give free information, help people out. And if someone needs your help, they're going to say, how can I learn more about that? Or can you help me? Or can we talk? And you're going to get a lot more of that versus, you know, he sold the whole time and yeah, maybe some people bite and they, they come up and whatever. But the rest of them are going to be like, I'm not interested in that anymore. You want the long. Jordan Jones (28:06) Mm-hmm. Exactly. Exactly, Yeah. Kevin Daisey (28:29) which is helping people. Jordan Jones (28:31) All right, right. You know, and, and, don't know when, when someone goes up and like, like, again, dude, I go to a lot of conferences every year and like, you can just tell, like, when someone's up there for themselves, like, I don't, I don't want to deal with that person. Cause I know they're not going to look out for the client or if I refer them a case, not going to look out for me. But when someone's up there and they're trying to give and be genuine and be helpful, be like, you know what? That's a great person. I know if I refer them a client, I know they're going to take care of that client. Right. So yeah. Yeah. Amen. Amen. Kevin Daisey (28:55) Amen. It's the way to be. Well, Jordan, thank you so much again. Best way to check you out, follow you, connect with you. What can people do? Jordan Jones (29:04) Yeah. Yeah. So honestly, probably the best way is Instagram. I'm pretty active on the gram. It's @jjones.esq. You can look me up at LinkedIn. And then my email, if you want to shoot me an email is jjones @ truck lawyers.com and a website is trucklawyers.com as well. So yeah, if anybody needs anything, you want to talk, you have any questions, mean, hit me up at any time. I'm always happy to talk. Kevin Daisey (29:28) Dude, I appreciate that. I'm sure everyone else does too. Everyone else, thank you so much for tuning in as always to listen to us jabber on and hopefully you've learned a lot from the episode. So we'll see you soon. Connect with Jordan and we'll see you on the next episode. Thanks Jordan. Jordan Jones (29:42) Awesome, hey, thanks a lot for having me on, man. This was a lot of fun, I appreciate it. Kevin Daisey (29:45) Dude, a lot of fun. I can't wait to see you in person. Jordan Jones (29:47) All right, likewise.
About The Host: Kevin Daisey
Kevin Daisey is both the co-founder and Chief Marketing Officer of Array Digital, with a legacy in the digital marketplace spanning over two decades. Kevinâs extensive experience in website design and digital marketing makes him a valuable strategic partner for law firms. He doesnât just create digital presences; he develops online growth strategies that help law firms establish and lead in their respective fields.
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