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About Nick Mendez
In this episode of the Managing Partners podcast, Kevin Daisey interviews Nick Mendez, a law firm partner from North Carolina. They discuss the importance of building a strong culture within a law firm, the dynamics of effective partnerships, and the critical needs of employees. Nick shares insights on how to create core values that resonate with the team and the significance of investing in people to foster a healthy organizational environment. The conversation emphasizes the need for clear communication, accountability, and the importance of aligning values to ensure long-term success.
Takeaways:
- Nick emphasizes the importance of being a bright spot in clients’ dark times.
- Core values should be organic and reflect the team’s true essence.
- A strong partnership requires clear roles and communication.
- Investing in employees leads to a healthier organization.
- Hiring for culture fit is more important than hiring for skills.
- The seven critical needs of employees include belief, belonging, accountability, and development.
- Transparency and feedback are essential for a thriving workplace.
- A strong culture can serve as a competitive advantage in the legal field.
- Regular surveys can help measure and improve organizational health.
- Creating a people and culture role can help maintain a positive environment.
Episode Transcript:
Kevin Daisey (00:31) What's going on everyone. Welcome to another show, another episode of the Managing Partners Podcast. As always, I thank you for tuning in, listening. Hope you learn from our guests and find great value in the content. And we'll continue to bring all the greatest guests we can find. Excited today to have someone that was referred to me by another awesome guest, Cassie Lewis. And we have Nick Mendez on the show. He's based out of North Carolina, not too far from me. And, we've got some cool stuff we're going to talk about today. So we're talking about culture, employees and, Nick has a pretty cool, way about that that we're using to share today. So Nick, welcome to the show. Nick Mendez (01:10) . Yeah, thanks, Kevin. Appreciate you having me. It's great. Looking forward to it. Kevin Daisey (01:17) Yes, Yes sir. And I was recording, it's the day before Halloween. Nick, I know this will come out a little bit later, but, Nick was just saying, you know, they have like a Halloween, thing in their office with, with their employees and bringing their kids in and doing like a trick or treat kind of to each office, which I thought was pretty cool. So. Nick Mendez (01:22) Yeah, that's right. Yeah, we just had a, my wife has had a baby three months ago too. So it'll be a little baby Ford's first Halloween in the office. So I'm excited. We've been doing this for a couple of years now, so it'll be fun having my own little bumblebee flying around. Kevin Daisey (01:46) Nice, that's awesome, Wacom. Congratulations. Actually today is my daughter's birthday as we're recording here. Nick Mendez (01:56) Okay, fun. that's a nice time of birthday for a little kid right before Halloween. Get jacked up on candy. Well, she's still Halloween. I still trick or treat. What do you mean? Kevin Daisey (02:00) She's 12. Yeah, she's... Go holl... Yeah, we're still going. So get candy, let's go. Actually, this is on my, left on my desk right here. That's a bag, a bag full of candy. So, well, let's jump into it. Nick, you know, tell the folks listening, you know, more about you. I know you're part of PILMMA. Your firm's based in North Carolina, but tell us a little bit more about yourself, kind of your, your background and a little bit more about your firm. And then we're going to get into some culture. Nick Mendez (02:12) Yeah, that's right. Yeah. Yeah. Yeah, no, that sounds great. So we're here in Wilmington, North Carolina on the coast. We have offices throughout North Carolina and Charlotte , Raleigh, and Jacksonville, North Carolina. It's about 45 minutes north of us here in Wilmington. My partner and I, Devlin Horton, we were insurance defense attorneys. He was doing it for about six years. I did it for about two and a half, three years. And we became good friends at the defense firm and we decided, you know, about a year into working with each other, like, let's, figure something out on our own. Whether, you know, we go do defense work or we go start a plaintiff's practice. And, I had a case that I handled with a partner and it was a big wrongful death case. And I was helping the partner with it. And we were in the mediation and the case got resolved. And after that mediation, I, I'm not doing defense work. I don't want to be on this side of the coin. This, you know, poor lady lost her, her son. And, I want to be the guy that's helping the lady with her tragedy, right? So very clear at that point what we wanted to do. we went ahead and right when COVID started actually is when we really started like plot out the firm and plan everything out. It was a nice time to do it because we're all at home and there wasn't really much else to do. We went ahead and started out. Started in a little. Kevin Daisey (03:38) Ha ha. Nick Mendez (03:43) Uh, office share with a criminal defense attorney. let us rent two dingy offices for 200 bucks and our laptops. we just took people out to lunch and did the grind for a year and made like $15,000. Um, yeah, big year. Uh, we were just taking everything. We're doing criminal, you know, court appointed work to get started. And, um, and then our first, like real big, you know, it's a good case that we settled and we just poured all that money back into the business. And we started working on, Kevin Daisey (03:57) Woohoo! Nick Mendez (04:12) trying to build up our SEO. We found a partner for that who we're still with. And we got into the, map pack and we really leaned into local SEO. And then right when the LSAs came out, really started becoming popular, we got on those and that was really kind of the beginning of you know, case generation. And from there, you know, we've just continued to reinvest in the business and on all fronts, you know, marketing and people, infrastructure and growth and everything. So it's been a great ride. We've had some really great clients and had a $38 million jury verdict last year, which really put us on the map in our state. Yeah. So my partner, had that verdict. He's the trial lawyer. I'm the business guy. That's how we run the firm. So that's been a great, you know, we compliment each other very well. So that's kind of in a nutshell. Kevin Daisey (04:49) awesome. ⁓ No, I love that. A couple of things that, that you said there. One COVID, you know, you use that as a good time to plan. And I've, know a lot of business owners and lawyers that, use that same time to do that. So, ⁓ good opportunity, obviously changed kind of the landscape with, you know, to be virtual and remote and things like that too. and then the other thing was. Nick Mendez (05:18) Yeah. Kevin Daisey (05:28) You know, kind of having that partner that where you had that, that they're clear roles, right? I think that's important. I have a partner and we have totally different roles. And so it's nice to be able to, know, Hey, this is what I'm good at. This is what you're good at. especially when in partnership like that. or you have to hire, you know, find someone to do that work for you. But, I think that's a great, way to have partnerships to where, Hey, I'm to be the business guy. You're to be the lawyer. Nick Mendez (05:31) you Kevin Daisey (05:56) And then you can move a lot faster like that too. Nick Mendez (05:59) Oh yeah. I couldn't imagine any other way. mean, we're in some groups and trade groups and obviously have a lot of friends that are attorneys and listening to them talk about some of the partnerships and how they're set up where they're all kind of squabbling over the money and, well I brought in a big fee on that case. And it's just not a good way to run any kind of organization. Kevin Daisey (06:12) you Nick Mendez (06:19) We have it set up just like you said, I need to focus on the business and the growth. He gets to focus on working the cases and training the attorneys and creating that culture that we have among the lawyers and how we handle our clients cases. And that's what he loves. Like that's his sweet spot. And then my sweet spots, the business. Um, and it wasn't that way from the start. Like I was handling cases when we started out, he's kind of have to, but we've made that transition and we've communicated really clearly about, know, what it is that we want out of this. Like, where's our sweet spot? Where do we operate best? What, what energizes us? Where do we feel inspired? Um, and then just to continue to, to like, kind of delegate and elevate up to that has been our model. And kind of the vision for us is I just want to be at one point able to really spearhead key initiatives and growth and expansion in new markets, hiring, you know, top talent people in big roles, those types of big, big picture things. And then he wants to just have a docket of 10 to 15 multi-seven figure files that he's working on and go try cases. Kevin Daisey (07:26) sauce. Nick Mendez (07:28) That's kind of where we want to be. like, that's another thing too, anyone that's listening has a partner, you got to make sure you're super aligned with your visions, the vision that you want for the organization and the vision that you want as a partner in this organization. Make sure that those are aligned and that they support each other. Cause it's like a marriage, you're going to change. You know, we're all going to change as we evolve, right? And if you're not communicating with your partner and you're not Kevin Daisey (07:46) you Nick Mendez (07:52) telling them what you want out of this and what they want out of it and how those two things support each other. It can go south, I think quickly. So we have a super strong partnership. It's just like we couldn't imagine not doing it without each other, you And on top of that, we're best friends. So that helps. We got lucky. We just got lucky. I mean, I could have gotten a job somewhere else and I never would have met Devlin. And, you who knows? Kevin Daisey (08:00) Yeah, yeah, and I see. That does help. Nick Mendez (08:20) I'd probably be some angry defense lawyer or something. I'm just kidding. I wouldn't have done that. But yeah, lot of it's luck. I mean, think we're, we won the lottery just to be born in the United States. I mean, luck plays a big role in it. Kevin Daisey (08:33) Amen to that. Yeah. Yeah. So all those things are so important. I think, you know, I see we do marketing for lots of firms. see firm partnerships go south or partners come and go, firms having to rebrand. And of course we usually have to help them with that kind of somehow. it's, it's pretty frequent. And then I had someone on the podcast the other day that was just talking just about from their perspective, how common that is, you know, to have. Nick Mendez (08:58) Yeah, it really is. Kevin Daisey (08:59) partnerships end in a bad way. And it comes down to, this person got this big case and this person's not, you know, are they pulling their weight? They're just, you know, maybe they're just doing the marketing and how do they, you know, so it sounds like you have a lot of good alignment there, which is helpful. Nick Mendez (09:05) Yeah. Yeah. Yeah, the alignment, It's just like in the both sides, you need to be able to appreciate the contribution that the other partner ranks the table. You know, it's like, we got this big case we're working on. We wouldn't have gotten it if we didn't expand into this market that we entered last year. You know, so it's like, he appreciates that. I appreciate that I've got a great partner who could work that file and maximize the value of it, take care of the client, you know? So it's like, and it's not all about like who does the more work, who does, know, someone might be impactful in ways that that doesn't necessarily quantify down to hours worked. You know? Kevin Daisey (09:51) Yeah, it's not a hard to con it, but yeah, to your point, mean, like, like for my partnership, my partner does all the admin and books and numbers and goals and he's more of the business side. I'm all marketing brand, brand, know, brand ambassador, business development, relationships, referral partners. that's what I do. And so I bring in the business. He keeps the business operating at a Nick Mendez (09:59) Mm-hmm. Yeah. Yeah. Kevin Daisey (10:17) efficient level. So, you have to have both. Nick Mendez (10:19) Yeah, Kevin Daisey (10:27) Thank you for tuning into the show today. I have taken things to the next level and I've started the Managing Partners Mastermind. We're a peer group of owners looking for connection, clarity, and growth strategies. So if you're looking to grow your law firm and not do it alone, please consider joining the group. Spots are limited, so I ask for anyone to reach out to me directly through LinkedIn and we can set up a one-on-one call to make sure it's a fit. Now back to the show. Nick Mendez (10:55) It's great when it works. Kevin Daisey (10:56) I So, I want to get into, you know, culture and employees. And I think you had mentioned to me like seven critical things employees need. I love that. I'm intrigued by that. and for a young firm and you guys are not an old firm, they kind of already be there and, and, talk about those things. A lot of firms start and they just run and they're like, just breaking stuff, trying to make money, trying to, and then they end up. Nick Mendez (11:01) Mm-hmm. Yeah. Mm-hmm. Yeah. Kevin Daisey (11:25) you know, go in the wrong direction for too long and then they start to bring in experts to help them. It sounds like you guys have kind of been on a good path. Nick Mendez (11:28) the ditch. Yeah. Pay someone to tell them what their values are. Kevin Daisey (11:35) Exactly. So tell me more about this, you know, seven critical things and I'm here to listen and learn like everyone else. Nick Mendez (11:36) Yeah. Yeah, so the seven critical needs of employees, I'll start out with the core values. We talked about the partnership and we started those core values like when we had two employees. We've got five core values in the firm. The first is to be Chick-fil-A. You want to be the Chick-fil-A law firms. Great service, second mile service, a smile through the phone, my pleasure, consistency. We're going to get you through the drive-through efficiently as possible. The second is to be a bright spot in a dark time. So anyone that works with any of our firms is going through some kind of dark time on a spectrum. So we want to be like the bright spot that comes out of it, right? Most people can relate to that. Something bad happened to you, but there's like a little gem you pulled out of it. That's what we want Horton & Mendez to be for the clients. The third one, be humble, hungry and smart. I stole that from a book. The Ideal Team Player by Patrick Lincione. Everyone listening should read that book. But be humble, hungry, and smart. You're going to be a great team player. So you're humble. You can take feedback. You listen. You're not a know-it-all. You put the team first. You're hungry. You get after it. You put in the extra work. Take ownership. And then smart is just like socially smart. Read the room. Self-awareness. You know, adjust how you act with different coworkers, with different client situations. Kevin Daisey (13:02) Some emotional intelligence in there. Nick Mendez (13:02) So if you're those three things, yeah, that's social intelligence. So humble, agree, smart. The fourth one is be a farmer. So that is a old fashioned work ethic rooted in patience, consistency and care. You're a farmer on your field, taking care of your crops and nourishing them. And you go to bed and you go get a good night's sleep and you wake up the next day and you do the same thing. Showing up, you know. Kevin Daisey (13:25) I love it. Nick Mendez (13:26) And then the last one is we grow together, which is just pushing your comfort zone and growing as a person within the firm. So those values are really starting with Devlin and I, know, Devlin is a farmer. He's a super hard worker. He's old fashioned work ethic. And then I'm very much the Chick-fil-A. And then we had other employees that we looked at who did really well here, who we modeled and They were the bright spot at our time, very empathetic, paralegals and case managers with the clients holding their hands through this tough time and getting this wonderful Google reviews about how helpful so-and-so was on their case. And then just the growth, like watching the people in the firm grow here was when we got that we grow together value. And then I'm already smart, I did steal from a book, but I saw it in our people. So, my point is, is the culture, I'm sorry, the values, they come... Kevin Daisey (14:11) you Nick Mendez (14:17) organically in your organizations from the people. You don't just throw integrity up on the wall or honesty up on the wall and say those are your values. You got to look at the owners for one and then the core people in your organization who make it great. What are their values? What makes them great? And those are your values as an organization. And it starts at the top, right? It starts with the owners, the leader, the leaders of the firm, and it permeates down. That's the first part of it all was setting those and we started working on those a year into the business. The first one was a Chick-fil-A. I've got a Chick-fil-A wrapper on my bookshelf over there with scribbled the name of our client that called while I was in the drive-through. It was like our first big case and it's happened to be there and I scribbled his name on a Chick-fil-A sandwich wrapper and we drove to his house like that day. Kevin Daisey (14:53) Ha ha. Hahaha That's awesome, Nick Mendez (15:10) And that's when that one kind of came out. But yeah, those values need to be organic and that's really important to the culture. then, you know, going into the seven critical needs and employees, these are, I didn't come up with these, a guy named Walt Brown did, and he's a EOS implementer. And he's been with EOS since like very early days with Gino Wickman. And he's in Raleigh here in North Carolina. And he's been a coach, mentor, implementer for us on EOS. Kevin Daisey (15:37) I'm gonna get my traction book right here, behind me. Nick Mendez (15:38) But he created this, yeah, there you go. got traction. Yeah. But he's created this, uh, bite seven survey and it evaluates the seven critical needs of employees in an organization. The seven critical needs, one, they have to believe, uh, in the vision. The where are we going? What is this organization trying to achieve? What's the mission? They need to belong. So they need to belong in the organization. They need to share the values with the organization, the core values. They need to be, they need accountability. So what does it mean to win here? Like what do I need to do to succeed? They need to be measured. So they need to be tracked. Like how do I win? Like what's, how do I know I'm winning? They need to be heard. So how do I communicate with the organization? And how does the organization communicate with me? And then they need to be developed. So how am I going to grow here? How am I going to learn new skills so I can Kevin Daisey (16:18) Yeah, how do they know they're winning, right? Nick Mendez (16:35) be better in my job and I can move on to different roles with more responsibilities. And then lastly, they need to be balanced. And it's not an order of significance. It's an order of, I've listed them in order for a reason, but it's not insignificant. It's who is responsible for what. So to believe is on me as the leader of the firm. need to communicate with the team what it is, where we're going, what is the vision so that they can believe. it's 80 % on me to do that. And then the employee needs to meet me 20 % away there. So they need to they need to buy what I'm selling, right? But I need to sell it to the organization so they know where where are we going? It's my responsibility. And then to belong is the organization's responsibility. We need to communicate with the employees with the team members. What are our values? And we need to hire people that share our values. And we need to fire people that don't. So it's 80 % our responsibility to make sure that the values are communicated and that they're protected by hiring the right people who share them and having systems to do that and removing the people that don't. Because those people are going to harm the organization. Now we get into accountability. That is less on us. It's about 60 % on us to tell them what they're accountable for. Kevin Daisey (17:33) 100%. Nick Mendez (17:58) And then they need to meet us 40 % of the way there. And the same goes with being measured. We need to tell them how you're going to be measured, but they also need to meet us there. And they have some say in what are we measuring about me? They need to have some influence over what it is that we're measuring. We can't just tell them this is the measurement and this is going to guide everything you do. They need to have some kind of say in it, Kevin Daisey (18:01) Sure, yeah. Now here's what we think and collaboratively say, well, what if we check this instead? Yeah. Nick Mendez (18:26) Yeah. And then when you get to heard and developed, it's more 50-50 between the two, right? Like, okay, you want to be developed, well, what is it you want to be developed in? We're going to communicate with you, you're going to communicate with us, right? It's a little more of a two-way street. And then when it comes down to being balanced, it's like 80 % on the employee, 20 % on us. Here's what we pay, here's what our PTO is, here are our policies, you know, If that works for you, great. it doesn't, then this isn't a good place for you. So we, we, we give you the 20, we, have 20 % of responsibility there and the rest is on you to figure out how you're going to be balanced. Right. Um, so that's like kind of the continuum of it and they have, it's great. Yeah. Kevin Daisey (19:08) That's pretty cool. love that. ⁓ you know, first off, just come in, you come in, you guys on like doing the core values early on. yeah, we didn't do that as early as a company and kind of thought it was, you know, some woo woo stuff a little bit. It's, and we, you know, my partner has been an EO for a decade or more. so very familiar with entrepreneurs organization, the EOS and Nick Mendez (19:28) Okay, cool. Kevin Daisey (19:33) traction and all that stuff. So, but we were forced to go through like a workshop to do our core values and we already had some set and we're like, we already have ours. And, and we got tour a new one because they were, like you said, they were just like, Kind of random basic things that everyone should, should live up to. And so it took us a while to kind of like tweak over like a year or two. Nick Mendez (19:39) Mm-hmm. Yeah. Kevin Daisey (19:56) That's your kind of like going through different, different versions of it to get it right. But everything should stem from that, right? Hiring, firing. And one of the things that you said too, is bringing the right people in that, that fit the values. Non-negotiable, right? A hundred percent have to do that. And once you get there where your cultures go, which it sounds like yours is, is in a great place. What I say this all the time. They protect your culture from others getting in that don't fit. So even if you were like, Nick, even if you were like in a desperation need of a person for skill, right? We need another attorney, we need an associate, whatever. Sometimes it's easy to be like, forget those values and say, hey guys, we need to hire this person. And then, but your people will say, no, this person doesn't seem right. Nick Mendez (20:26) you Yeah, it's a trap. Kevin Daisey (20:46) There's something about on this off, whatever, you know, and they'll weed them out for you. And that's, that's the best place to get is where your team comes to you and says, Hey, and not just one person, but multiple, maybe it says, Hey, we got a problem where this person is, doing things that is against kind of our, values here. And that's the moment where they look to you to say, what are going to do? Nick Mendez (20:51) Yes, that's so true. That's right. Yeah, I've learned that. It's really tough at first, but it's a little, there's a learning curve for us because you have like the, one, some book I've read has called them the terrorists. So it's like very high skilled person. That's not a cultural fit with the organization. And yeah, forget. Kevin Daisey (21:15) 100%. What book was that? I remember that in the EO meeting, ⁓ a terrorist being specific. Nick Mendez (21:38) Yeah, it's on like one of those square charts, you know, it's like the puppy and the terrorists and the superstar and the rat. Um, and the rats like low value, low skilled, the puppies high cultural, but low skill and superstars both obviously. Yeah, those terrorists can be really harmful. We've had, you know, deal with that a few times and we've gotten pretty good now over time. Kind of just doing what needs to be done is that's just it is what it is. Um, with someone like that, they're gonna, they're gonna harm the organization in the long run. Kevin Daisey (22:07) We've had some terrorists in the past. if anyone listening, you know, and I'll take those ones that are good cultural fits, but the skills not there all day long. Yeah. but the terrorists, this could be someone, if you're listening, it's someone like we had a guy that we hired. He's actually had in North Carolina. ⁓ it was like, especially this SEO expert. and. Nick Mendez (22:10) Yeah. Yeah, they can be taught. Yeah. Higher for culture, mean. Yeah. Yeah, that's all it's the... Kevin Daisey (22:31) Kind of was cocky and came on board because we were looking for someone that had some skill that we just didn't have the time. And I remember the first thing was we were trying to write new processes, like we document process here. Okay, new guy, like as you're doing these new things that we need to implement here, we need you to document it so that we can have it for the next person as you start to manage people, blah, blah. And he was like, oh, I'm not sharing, you know. what I do, because that's like why I'm important. And it's like immediately like, okay, this guy's got to exit right away. Nick Mendez (23:00) That's great. Yeah, we're talking about. Yeah, it's our experience in when we hire for like for skill and experience it's usually come back to bite us in the butt. You know, you just got to hire people that are good culture fits in end of the day. It's the most important. Kevin Daisey (23:08) Yeah, so instead of that. But I've also, you know, we fired people and the whole team claps after the dust settles. And that's a clear sign that you had a bad apple, a terrorist, someone that no one was speaking up about, was causing lots of problems, but you just didn't see it. Nick Mendez (23:28) Mm-hmm. Yeah. Oh, absolutely. Yeah. It's the values and everything just they attract and they repel people and they purge people, you know, attract and repel at the hiring stage and then purge when they've been there for a while. And that's a great thing about having the strong cultures and the values is those people expose themselves like pretty quickly. Whereas I think in an organization that doesn't have values and clear direction, they can really linger and cause a lot of damage. Kevin Daisey (24:02) Yes. A hundred percent, yeah, they can hide very easily. There's already confusion and no one knows what's going on. So, and you can, you can run a company with confusion and no direction for a while, right? Turnover, constant problems. You can still run a company that way. And I've seen people do it for many, many years, but no thanks. I don't want to be part of that. So. Nick Mendez (24:11) Yeah. Yeah. Yeah. Yeah, it's exhausting. No, I I think there's like the health of the organization and then an organization is healthy and then it's smart. It's like, it's smart, like your financials and your reporting and like all the numbers and the things that I feel like most business owners are comfortable in, like it's very clean and sanitized and black and white. The health is like messy and it's intangible. It's hard to measure and you can't really, you know, put it up on a dashboard. But, if your organization's healthy, it's going to get smarter because the people are going to stay longer and they're going to be more engaged and they're going to learn. Exactly. Yeah. Kevin Daisey (25:08) They're going to raise their hand and say, Hey, we should improve this. We should add this. mean, having a good culture for me is the number one secret to business. ⁓ because everything else falls in place, you know, Nick Mendez (25:18) 100%. And it gives you a competitive advantage. Yeah, absolutely. Especially in the PI space, the personal injury lawyer, law firms aren't really the greatest places to work, I don't think, generally, from what I understand. Especially coming from staff that we've hired from other firms and the stories I hear, it's pretty unbelievable. And so I really view it as a competitive advantage. mean, we're going to become a talent magnet for the best people to come work here. And I'm going to take them from my competitors and I'm going to, you know, dominate the market. Kevin Daisey (25:58) Yeah. Yeah. If anyone's listening has, if you have a hiring problem or can't find attorneys, you know, if you have an amazing culture, like we don't, you know, the truth is where we're at now versus years ago, like we don't have to pay for ads or like indeed, or none of that crap. Like if we're looking for someone, we have someone or candidates and, and days just lined up. So Nick Mendez (26:14) Yeah. Mm-hmm. Kevin Daisey (26:22) And same with you guys, I'm sure. Like, thinking about all the firms, PI firms in North Carolina, right? Like, and how many, have a great culture versus, how many are just kind of old school. A lot of the problems that you might, might hear about. ⁓ Yeah, everything is fixed with a good culture. Everything. Your marketing, your people are your marketing. They call and talk to one of your people. They're happy and they're, they're there to help. Nick Mendez (26:36) Yeah. Mm-hmm, absolutely. Kevin Daisey (26:49) You can train some of that, but I mean, you can't fake it all. So you have to have, so there's good people. Wow. I love calling that firm. They're so helpful. Everyone there is great. Five star review referrals. it just snowballs, right? So, I think. Like I liked how you said to us, it's hard to measure and put it on a dashboard. Yeah. Nick Mendez (27:06) Yeah, it's intangible. know, it's just, and that a lot of lawyers, know, we're like analysis paralysis or what's the ROI on that? It's like, it's not really how this works, buddy. You know, like you need to invest in your people. You need to care about them. You need to develop them. Um, you know, it's not, your paralegal isn't just like replaceable, you know? Um, but a lot of attorneys just don't think that way, which is a shame, but. Kevin Daisey (27:16) You Yeah Nick Mendez (27:33) You know what? I'm actually fine with it because I'll just continue to take all their business. So, they're cool. Kevin Daisey (27:39) That's awesome. I love it. Yeah. Well, you know, it's, I always say like, I'm kind of jaded because, you know, with this show and with, um, all my guests I have, you know, typically don't have the problems that you're talking about. And, uh, they are working on their business. They are part of PILMMA and 8 Figure Firm or these other fireproof other groups out there. Um, so they get it and they're working on it. So whether or not they're perfect or have it all figured out yet. That's one thing, but. Nick Mendez (28:03) Yeah. Kevin Daisey (28:06) That's what the show's all about is problems, know, fixes, know, challenges, successes. and we're all trying to figure it out. So. Nick Mendez (28:13) Yeah, and it's constant. mean, it's, you know, we're not perfect. No, no, no organization is, it's just, we've gotten to the point now where in order to make those improvements, you need to be very intentional about your systems, to, to facilitate those seven critical needs that I spoke about earlier and to protect your culture. you know, one thing we're doing right now, we're looking for a director of people and culture is going to, a human resources person, business partner. We're going to bring in, ⁓ Kevin Daisey (28:37) Heck yeah. Nick Mendez (28:37) to help protect that because there's this new layer of people we've hired who I don't have the same interaction with that I do with this, the people who helped us start the business. So those folks need to be watered and developed in career path and all those things. So we're going to bring somebody in to help get ahead of that before that becomes an issue. So it's not just about being. Kevin Daisey (28:59) I love that. Nick Mendez (29:01) you know, nice to everyone and having the nice values and all that. You got to have these systems and professionals that you bring in to help build it out. Kevin Daisey (29:10) Yeah, because all these people need attention. They need to be checked in with one-on-ones. They need to have the career path. They need to be making sure that, you they're on track to where they want to go and their goals, whether it's personal, professional or financial. ⁓ and so yeah, if you can't do all that yourself, then you gotta, you gotta bring in people to do it. So, and they'll appreciate that, you know, versus going, yeah, Nick's not giving me an attention because he's too busy. Right. Nick Mendez (29:12) Okay. Yeah. Yes. Exactly. Yeah. It's, then we need, you know, we're going to set up, uh, we do surveys, you know, that's the way you can objectively measure your culture. The bite seven survey that I talked about earlier is a great way to do it for anyone listening, but there's a lot of other surveys as well. You can administer your on your own, you know, just through Microsoft. Yeah. NPS scores. Um, you know, so these are all things that firms need to be doing. And then, you know, at the end of the day, though, I think it really comes down to the, to the, to the leader. Kevin Daisey (29:52) We do an NPS score. Nick Mendez (30:05) being able to accept, you know, where they're coming up short and, and not just like kind of write it off. you know, and you gotta be like kind of vulnerable with your people as well, which I think can be tough, especially for, for some lawyers. Kevin Daisey (30:20) Yeah. One of the, one of core values here is actually a transparency. So, and we lean into it more, the more we lean into it, the easier it becomes. But yeah, we do like surveys, like my business partner, he'll do a survey after our all hands meeting. So, again, 50 plus people all on a call for like a half a day. Well it was a full day, once a quarter. And we had different speakers come in and we do trainings and we do all this stuff and do a survey. Nick Mendez (30:24) Mm-hmm. Yeah. Yeah. wow. Kevin Daisey (30:48) And everybody's like, you know, too long, not enough breaks, you know, some of the content wasn't good, blah, blah, blah. Just, you a lot of unanimous feedback. And then we, you know, so we just changed to a half a day and then there was lots of other feedback too. But we do that with, with that, but also NPS scores with our, our team every month and our clients as well. So, um, and we look at those numbers and say, are we going the right direction? Nick Mendez (31:10) Mm-hmm. Yeah. Kevin Daisey (31:16) How are things and what do we get out of that to where we can make changes? And then publicly in our channels for the team is like, Hey, looks like we sucked ass at the company meeting this, this time around. We got your feedback. We heard you. We're making an adjustment. Nick Mendez (31:25) Yeah. Yeah. Yeah. That's like them being heard. Yeah. Super. That's awesome. I like that you do it monthly. That's great. Kevin Daisey (31:36) Yep. Yeah. So sometimes we change stuff. think we did quarterly and then we're trying monthly. So, ⁓ but the thing is you got to different things, right. And, constantly, constantly work on it. Nick Mendez (31:44) Yeah. Yeah, you're going to experiment with it. No, absolutely. Yeah. And just, you know, showing folks that you care and that you want their feedback. That means a lot. You know, it's like, you might not be able to pay people the most, but if you do these other things, it's maybe even more valuable, you know, to them. Kevin Daisey (32:07) If, well, if you have the right person that's that cares and has the same values, they will take that position over a little bit more money for sure. Like they don't want, they don't want unknowns and, and, surprises. They want a place to be, to be heard of it, to exist and have a path to whatever goals they want to meet. Right. So no one wants a job just to get a paycheck. Maybe. Nick Mendez (32:10) Hmm. Yeah, absolutely. Yeah. Kevin Daisey (32:33) in the beginning, that shouldn't be people that make it into your firm. Nick Mendez (32:38) No, yeah, we want something. say, I pulled this from, I think, book about Amazon. Jeff Bezos would always say he wants a missionaries, non-mercenaries. I was, we have a fractional HR person and she was reaching out to this. We're looking for an attorney to join our team and she was sending out some messages to the. Kevin Daisey (32:49) I like that. Nick Mendez (33:01) system candidates on LinkedIn. And this one guy responded, like the first thing he, he like laid out his entire comp plan at his existing firm. It's like, that's the first thing you say back. I was like, go ahead and tell her, tell them that we pay way more and then don't respond. But I mean, that just shows you like, you know, the kind of people that are out, like we don't want those people in our organization. I want missionaries, not mercenaries. Kevin Daisey (33:10) Nice. was awesome. love that. Well, before we wrap up here, if you could just cite the seven things quickly for everyone listening, and then we'll find out how to connect with you so people can do that and we'll wrap it up. Nick Mendez (33:32) Yeah. Yeah, seven critical needs that your people need to believe in the mission, in the vision, where you're going. They need to belong. So you share the values and feel like they belong in the organization. They need to be held accountable. So how are they winning? What is it that they need to do? They need to be measured so that they can see their progress. They need to be developed. They need to be heard. And then they need to be balanced. Those seven critical needs for employees and then you need to have systems around those to help facilitate those needs and you need to have some kind of way to report on it with surveys. So that's been foundational for us and I think it's scalable. It can really help us continue to keep that culture intact. Just need to at some point have someone to really administer it all. Kevin Daisey (34:22) It's funny because we're in that same position. We've had, we had this amazing young lady that we hired when she was like 20. She, we're like, oh, we just need an admin part-time. Immediately took her to full-time and she's about to become the HR role. We're trying not to call it that. We've come up with some kind of people role. Nick Mendez (34:29) Yeah. Yeah. Yeah, People and Culture is a work on it, director of People and Culture. Kevin Daisey (34:48) Yeah. Yeah, we're still, we haven't made the decision, but that's, that's coming up soon. So, ⁓ we're kind in the same place, but kudos, you know, on. Caring about the core values, putting those in place early, these other systems. This is the only way if anyone's listening, you want to grow something long-term, that's scalable and that's bigger than yourself. This is the way to do it. So. Nick Mendez (34:53) Yeah, awesome. Absolutely. And it just makes it all so much more enriching, you know? And just more pleasant. Kevin Daisey (35:18) Yeah, I can see where it sounds like a lot of things that you have to do if you're a business owner. If you're a business owner, just trying to like keep it together and you know, it's like, how do I do all these things and focus on all this stuff? It's, it's not going to be overnight. Nick Mendez (35:22) Yeah. It's the glue, man. This kind of stuff's the glue. It really is. People ever look at it think it's like soft and fluffy, but it's not. It's a real thing. Kevin Daisey (35:34) It'll make all of it easier. You Well, take it from Nick, everyone. So, um, appreciate you sharing. I love it. Uh, everything you guys are doing. It's the right way to go. And, uh, anyone else that's listening, trust me, this is way to do it. So Nick's what's the best way for all the attorneys listening out there to, uh, to find you connect and hopefully, uh, follow you and see more, some of this, uh, I don't know how much posting you do, but I'm sure people like to follow you and connect. Nick Mendez (35:54) Yeah. Yeah. Yeah, thanks, Kevin. Yeah, so I'm on LinkedIn, Nick Mendez. Anyone wants to reach out to me, just shoot me an email. Just nick@hortonmendez.com We're down here in North Carolina. Anybody that's got any cases, we'd love to help you with them in the state. Anywhere in North Carolina or all over the state. So love talking about this kind of stuff. Anybody just reach out, send me an email, we can set up a call. Kevin Daisey (36:33) Man, I love it. Yeah. Please reach out to Nick. Connect with him. If you want me to make a intro by email or something like that, I'm happy to do that too. If you can't, you're driving, maybe you're driving and you didn't get it right. Just reach out to me. Happy to help. Yeah, Nick, it's been an honor to have you on the show and we're in alignment with, ⁓ pretty much everything. So I'm excited about that. Nick Mendez (36:41) Yeah, absolutely. Yeah. Yeah, man. Thanks, Kevin. Yeah, it's been great. I look forward to meeting you down in Miami in a couple of months. Kevin Daisey (37:01) Definitely be at Miami and TL. I'm looking forward to that. Looking forward to seeing you there and everyone else. Thanks so much for tuning in as always. I appreciate you. Nick stay on with me. We'll chat for a second and everyone else have an awesome day. We'll see you soon. Nick Mendez (37:16) Sounds good. See you everybody.
About The Host: Kevin Daisey
Kevin Daisey is both the co-founder and Chief Marketing Officer of Array Digital, with a legacy in the digital marketplace spanning over two decades. Kevin’s extensive experience in website design and digital marketing makes him a valuable strategic partner for law firms. He doesn’t just create digital presences; he develops online growth strategies that help law firms establish and lead in their respective fields.
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