David Arato

David (00:31)
one thing that’s often lost is keeping in mind that law firm content has three audiences. Of course you’re writing for your potential clients. That content needs to resonate with their problems, address their issues, build trust, get them to pick up the phone. And you’re also clearly creating content for Google as you want your website to rank highly or else no one’s gonna be able to find that content in the first place. And finally,

you’re writing content or creating content that for other law firms, you need, you, need to present your firm in a professional way. If you’re going for the referrals, you need to build trust with those law firms. So you really have three distinct audiences and it’s a tight rope when you’re creating content for those three audiences. Cause on one hand you need to demonstrate your legal expertise, but you’re also speaking to non-lawyers and you’ve got to worry about SEO concerns. So it’s a complicated issue.

Kevin Daisey (01:19)
No, it really, it really is. And, I was telling David before this, like, everything that we do here, SEO and all that, like the content writing piece and the complexities of that is where I’m the least knowledgeable. and, you know, I can point out anything else for that. see, but you’re, you’re a hundred percent right. And, you’re trying to rank and you’re trying to.

keywords and all this stuff. And then you’re also trying to resonate with someone and you’re trying to get your brand and your voice and why you would be the best choice for them reading it at the time. So it’s definitely a tightrope walk when it comes to that. And then, yeah, honestly, never even thought about really the, the other lawyers, especially for those out there, hopefully building up your referral sources, have a referral program and rely on other lawyers to send you work. What do they think if they read?

What you’re saying. so that’s a huge tip right there. Good stuff. I like it. Well, let’s get into, you know, learn more about you first, and then we can geek out on some, some content talk, but, how’d you get into this space? And you’ve been doing this for many years.

David (02:20)
man,

12, 13 years now, maybe 14. How’d I get into it? After law school, studying for the bar, making some extra money, I started writing content for an agency that no longer exists in the St. Louis area. And I quickly realized that this was a pretty good fit for my skill set and also that it was a very untapped market. Watching agencies deal with a team of 20 freelancers, high turnover,

different content formats, I realized that there was a market opportunity to streamline that for agencies and become a vendor and work with directly with law firms, you know, really operating in the nexus between ensuring legal accuracy in the content. Having a law degree really helps with that, obviously, for obvious reasons, you know how to research the law. Compliance with the rules of professional conduct as they relate to advertising and then being a good writer.

I saw a big market opportunity in this, especially servicing agencies again and law firms with streamlined operations in meeting their content needs.

Kevin Daisey (03:15)
Yeah. Well, huge need for that. obviously for us here, I know you’ve worked with, and other folks that I know in the industry and, and produce a lot of content. And again, I can’t stress enough to like what David said here is, ⁓ it’s a fine line. You know, you’re, trying to accomplish a lot of things with the content. And then for us too, like if we’re working with a law firm client, you know, we get them to sign off and improve the content.

and be authored by them. And, and there’s, there’s a whole process there. And honestly, I’m surprised all the time, David, when, know, I’m talking to a prospect or looking at a firm that we’re thinking about working with, or they’re thinking about working with us and, and be like, Hey, you know, do you have a content calendar? No, I’m not sure what that is. Do you sign off on your content? No. How many blogs are you getting? I don’t know. I think some monthly. And they don’t even know what’s on their website.

that alone, if it’s legally accurate or, you know, whatever.

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Kevin Daisey (05:21)
⁓

David (05:22)
And that’s

a huge liability from a professional ethics standpoint, right? If you don’t know what your marketing materials say publicly, you’re opening yourself up to bar complaints or even in some cases, I could imagine a scenario where it would be a malpractice lawsuit if a current client relied on the information, incorrect information on your website and then had an adverse outcome.

I could see a potential malpractice lawsuit from that. So there’s a liability from your content on your website.

Kevin Daisey (05:49)
a hundred percent. and then with AI being huge now, ⁓ just straight AI content. Yeah. Well, we can get pinged by Google and then misleading information. all the time too, I see, you know, attorneys using best and all that good stuff. The, what they call that, comparative language or something like that. Anyway, it’s.

David (05:52)
Yeah. And we all know it hallucinates. Yeah. Yeah.

Superlatives,

superlatives, they’re the best, sure. Or calling themselves experts or specialists and they don’t know that they’re doing it. In most jurisdictions, I know if you’re not supposed to do that.

Kevin Daisey (06:09)
Yeah. Yeah. So.

Yeah, I’ve had some clients be like, not in mine, I’m good. And it’s like, well, you know, I think that does exist, but either way, it’s a lot of it goes unchecked. And then the other thing too, which is back to kind of like your original tip there in the beginning of the episode is I was talking to a firm out of Chicago and SEO blogs and, know, didn’t look at them, didn’t read them, didn’t really care.

David (06:19)
Yeah. Yeah.

Kevin Daisey (06:42)
They’re like, well, that’s for SEO. So that’s what they kind of, most of you listening think, well, that’s just necessary because Google needs it and that’s driving the Google machine. And I’m like, well, what if someone read it? And I got a friend that was like, so they’re so passionate about their brand and how awesome it is and how much time they’ve spent on developing the brand and blah, blah, blah, blah, blah.

I’m like, but have you read your blog or all the where all the traffic is coming from into your site? Read it. And they’re they were just like, we didn’t think about it like that.

David (07:15)
I think

some law firms don’t recognize that their homepage is not always, or sometimes not even the majority of the first point of contact clients have. Like if you’ve got a really well performing car accident blog, maybe a large percent of your clients, the first contact they have with your firm is a blog post. That’s why those blogs exist. So if you’re not checking that content to align with your brand’s

Kevin Daisey (07:28)
Mm-hmm.

David (07:41)
messaging tone, etc. If it doesn’t page your brand, you’re either your firm in a professional light. That’s not a good thing.

Kevin Daisey (07:47)
100%. I would, yeah, I would argue if you, if you’re joining any good SEO, your homepage should not be the number one hit page and then don’t assume that they even go to it. and so this happens as well as they land and say, say they land on your car accident page. That’s your money page. That’s, that’s a high intent search. That means they are looking for a car accident attorney, probably most likely. And then all like the stuff about why you and your reviews and all that stuff.

David (07:54)
Sure.

That’s right.

Kevin Daisey (08:13)
Is all on the homepage and that page is like, I saw this like 10 times yesterday. swear. Car accident, Delray beach, big photo. Then you have to scroll down to get the content. And then there’s just a big walls of content. No, no, us no, you know, what, why we’re different, how we’re going to serve you and reviews you have to get looking for, or they might be at the bottom. And so. Like that’s your chance.

David (08:25)
Yep.

Yeah, and where’s that call to action

too, right? Where’s the call to action? So that’s one of the things in our content, we always try and put a call to action above the fold, meaning that the client doesn’t need to scroll down, because we’re trying to remove any friction point between the client finding the law firm through our content and the client contacting that law firm and converting, I’m sorry, the potential client contacting that law firm and turning into a paying client.

Kevin Daisey (08:37)
Yeah, nothing.

Yeah, hundred percent. that has to see constantly. these agencies, like some of these websites are brand new within a year, maybe less. And this is right now with some of the most reputable agencies that I know that I see this on a daily basis. And so it’s, it’s kind of crazy is everyone’s still in like 10 year ago SEO mode. ⁓ and it’s like, man, there’s so many changes that we’ve made in the last year or six months even.

David (09:04)
Yeah. Yeah. Yeah.

sure.

Kevin Daisey (09:25)
and to your point, most of your traffic is going to get from your blogs. Then it goes probably your private history pages. And then, you know, homepage is going to branded search, right. And stuff like that. ⁓ so your, your blogs are getting the most and yeah, what are you doing on the blog page? Like, how are you getting to say, you know, Hey, you’re reading this material. You should reach out to us. have other questions. there’s calls to actions in the content because, and yes.

David (09:32)
That’s right. That’s right.

in the content and also in the design, right?

Kevin Daisey (09:50)
Yeah. Cause that case they’re, they’re,

they’re, they’re reading your page to learn something. If they’re on the car accident page, they’re not there to learn about car accident wall. they need to know that you’re trusted. You, you look professional, have a video on there so they can have a personal connection and convert. That’s it.

David (10:06)
That’s right,

that’s right. You know, and those blogs are really, I think they’re really useful in allowing law firms to target long tail, high intent, low volume search traffic. know, someone who Googles who’s the best car accident lawyer near me, likely has been in a car accident and very likely wants to retain an attorney as soon as possible. So you can figure out a way to rank for that term with a long tail blog post.

that maybe uses that term in an ethical way, maybe how to find the best car accident lawyer near you. That’s a good chance that maybe it’s gonna be low traffic, but there’s a good chance that most of that traffic’s gonna convert.

Kevin Daisey (10:33)
Mm-hmm.

Well, yeah, that’s the thing. And that’s what it’s really all about, right? It’s, um, keyword acquisition and that all comes with some traffic. If you, you know, you’re in the top spots and you’re just stacking that, right? So you’re 10 here, five there, 20 there, a hundred there. That’s, that’s what makes up my thousands per month in traffic or whatever it may be. So if you’re always just going for personal injury attorney, South Florida, good luck.

And thinking that that’s the only way you’re going to win. And personal injury, just using this as an example, think, because personal injury is so challenging because it’s so dynamic in what people think, search and look for. Versus like divorce where guess what you’re going to search? Divorce. divorce attorney, divorce lawyer, divorce lawyer, and then me, there’s some variation, it’s, you know, and it could lead from like assault charge or.

David (11:06)
Yeah.

That’s right.

Kevin Daisey (11:32)
domestic violence or whatever, but it’s for the most part, it’s, it’s pretty straightforward. Personal injury is just the wild wild west out there. I think.

David (11:33)
Sure.

Yeah,

it’s so competitive.

Kevin Daisey (11:41)
competitive, so you have to look deeper and at longer tail and then I think attorneys soon need to understand like

what people are actually looking like look at what people search to find you because everyone just thinks car accident attorney truck accident because I was in a truck I would never search truck accident attorney just because I was in a truck you know so it’s

David (12:00)
That’s right. That’s right. Matt Dolman

called him a vanity terms. He was talking about down at PIMCON last fall. He was saying these are vanity terms. They’re not high intent searches. It might feel good to be number one in the country for car accident lawyer, but that doesn’t mean you’re getting calls for it.

Kevin Daisey (12:16)
Yeah. Matt’s sharp. That guy knows more about marketing than most marketing people. yeah, no, I, right to his point, it’s, you know, so, it’s, you know, a lot of my clients are, your clients, they were, they measure sometimes they want to search and see themselves and it’s a vanity thing. And it’s, it’s completely bull crap. Like you see yourself on a billboard is, but is it doing anything for you? And you just like to have it up there.

David (12:18)
Yep, yep. He knows his content.

That’s right.

That’s right.

Kevin Daisey (12:39)
And if you have one billboard.

David (12:40)
It’s having a billboard

on a low traffic highway. What’s the point?

Kevin Daisey (12:44)
Yeah. So,

unless you have lots of billboards over many years and lots of places, you’re not really making a big impact. So, yeah, so this is all stuff that I just, I love talking about and to see all the time. And it’s trying to explain and educate too on like, let’s really look at the data and you can really expose, you know, are you moving in the right direction? Are you gaining the words you want? Ultimately it’s down to conversions. you, are you getting conversions? But

David (12:49)
you

Kevin Daisey (13:08)
I see so many firms missing the mark on this and these are just the ones I’m talking to. You know, I can’t imagine how many, you know, maybe don’t even post content. not even playing the game. Right. So, the ones that are playing the game and you’ve put a ton of money and time into it. These are huge things to think about. Are you making sure that website page converts at the highest level possible with how people operate today right now?

David (13:18)
Sure.

That’s right. I totally agree.

Kevin Daisey (13:31)
and what Google’s

looking for. So then there’s all kinds of things there to tweak and deal with. We do things like key takeaways and table of contents. And you want to have video, all these things that you should be doing to the content you’ve previously built out over years. Or you’re going back and updating that content.

David (13:40)
Absolutely.

Well, especially with AI overviews now, like those are above the zero click searches. So now you, you know, you got zero click searches, you got featured snippets, you want to get in that. Now you’ve got AI overviews that they’re pulling from current content, which I’m intimately aware of, because we’re trying to get ourselves into AI overviews and doing pretty well at it. But when you look at the page, I’m looking at it my other screen right in here, you’ve got AI overviews, featured snippet, people also ask, and then your first organic result.

Kevin Daisey (14:06)
you

David (14:14)
So just thinking about organic isn’t enough anymore, right? Or just thinking about zero click search. And then you have that stack of AI overview where AI is pulling from, right? So you wanna get yourself in that stack too. Yeah, totally.

Kevin Daisey (14:18)
100%.

We can.

Yeah, you can expand that and see the sources. And if you’re one of those sources, you’ll get a lot of traffic from that. Still, doesn’t mean, so what I’ve seen across the board is people that had a lot of long tail and blog traffic, their traffic went down a lot, but their conversions did not. And some in some cases went up. So less traffic, more conversions in some cases, depending on where, you know, where you’re sitting at. But.

David (14:32)
Yep.

Kevin Daisey (14:52)
But so yeah, to your point, like I’ve been doing LinkedIn articles and I get on the first page of Google for SEO for lawyers, SEO for law firms, digital PR for law firms, all that. I’m like on the first page because the LinkedIn article gets indexed the same day that I post it with my photo on the homepage of Google versus organically. It’s almost, you know, it’s very challenging to show up for those same search terms.

David (14:59)
Mm-hmm.

Sure. Sure.

How long does your LinkedIn article stay up there?

Kevin Daisey (15:18)
I have one that’s been for over two months since it was published. ⁓ it’ll be, it’s kind of like in what people are saying. So it’ll be like a Jason Hennessy video or a Instagram and then like a LinkedIn of me and like, it rotates through and Google is constantly changing this stuff. But are you taking content beyond the site too? Like our Reddit’s always up there. You have Quora, LinkedIn. And so it’s like.

David (15:20)
Really? Okay. I’m thinking that that might have to do.

Okay.

Mm-hmm.

Kevin Daisey (15:42)
Are you showing up in these other areas that are also getting more attention?

David (15:44)
Yep.

Which I think is important for law firms to consider too. Like we’ve been talking about blog content and page content, but creating collateral content for posting on other platforms, whether it’s answering questions on AVO, right? Or going into Reddit. Of course there are ethical concerns there, but there’s a way to create that content and answer potential client questions in a way that does have it, especially as Google is trying to surface more.

USG, sorry, user generated content. As they’re trying to surface more of that, think lawyers should engage in creating that content as a promotional technique.

Kevin Daisey (16:18)
a hundred percent. really, you know, Google and AI, they’re trying to, they get through the crap and they’re pulling from other trusted sources, um, in order to bring that to the front. yeah, you just, it’s not just your website and just your blog content anymore. Um, but, then you got AI search, so chat, GBT, if you search that I’ve seen a lot of people want to, if I search myself there, here’s the results we get there. So, you know, sort of thinking about that and

David (16:25)
That’s right.

Kevin Daisey (16:44)
That’s falling from a social is going to be a big piece of that. and, your reputation, you know, it’s all about.

David (16:47)
That’s right.

Kevin Daisey (16:51)
I mean, it just goes way beyond. always talk about SEO is like, you’re not hiring us to do all your SEO. Like we’re going this piece and the website and this SEO is anything and everything that you’ve ever been mentioned about anywhere that can be picked up online. So that’s a news article or a PR piece or LinkedIn or Facebook, whatever’s indexable reviews, Yelp, Avvo, you name it. Everything.

David (17:05)
That’s right.

Kevin Daisey (17:15)
And so you got to think a little bit bigger in this. always tell clients like, we’re at this is a partnership we’re in here. We’re doing this piece, but we’re going to tell you constantly, Hey, are you guys doing these other things? You should be doing this activity. You should be getting reviews. What’s your process internally for getting those reviews? Um, things like that, that we can’t do for them. You know, we, need to be helping. What’s the, the, uh, help me help you from,

David (17:28)
Sure.

Help me help

you. Yeah. Jerry McGuire, Jerry McGuire. That’s right. That’s right. That’s an old one, man. ⁓

Kevin Daisey (17:41)
What’s the Jerry McGuire. Yeah.

So he’s like, help me help you. So it’s, it’s not a hire the agency and it’s all on them and we have no part in this being successful.

David (17:56)
Yeah, that’s right. I agree with that.

Kevin Daisey (17:58)
No, the firm has to, you they have to do work. They get refused. They have to stay out of trouble. They have to make videos. have to, you know, there’s a lot that has to go on these days and

David (18:11)
Sure.

You as an agency can’t place them as a speaking engagement in a conference or a bar associated with an event.

Kevin Daisey (18:18)
Yeah, there’s just things that they can be doing to, to double down and help themselves. And, yeah. So, and then of course it doesn’t stop there. This podcast is obviously all about, you know, business running operations and all that intake, you know, how are you in taking and what’s that experience like, and how many, what’s your sales and conversions. And so once you do get the conversions from the awesome content that David’s, you know, writing.

David (18:40)
Yeah, that’s right.

Kevin Daisey (18:41)
What are doing with it? How are converting it at a high rate and how are you turning them to a review and a referral that all comes back around to this? You know this whole thing so. It’s not easy running a law firm. Yeah, run agencies bad enough. Man, so yeah, there’s just so many parts to it, but. So.

David (18:54)
Yeah, there’s a lot of moving parts there.

Ha ha ha.

Kevin Daisey (19:04)
Anything else specific to the content? you know, we’ve talked about a lot of different issues that I’ve seen and you’ve seen, definitely give them some great tips on how to look at content. what is it, you know, for anyone out there listening, I want to kind of maybe talk about two different types of clients here. If you’re in a competitive market, personal injury.

What do you feel is a good content velocity? Now, again, it can depend on the firm where they’re at and their DR (Domain Rating) and backlinks and all this stuff. But say I’m starting out like, I’ve, I got a good nut. I left a firm and I got a bunch of clients like this right now. Started my own firm. Boom.

David (19:30)
Yeah, it’s such a…

sure. Okay. I mean,

Min like minimum weekly blogging and then updating pages adding a practice area pages Regularly what that means I would say weekly as well also updating poorly performing content and this is Or content that was performing well and then has fallen off a little bit because I see that I monitor our content like a hawk And I see this all the time I’ll get us to number one number two number three and then I’ll check in a week and it’s falling number seven

And I get in there and I make a few changes, I add a few links, and then it’s back to the top. And I think it’s clear that the algorithm favors freshness as we all know, freshness is a ranking factor. And I think it’s a big ranking factor. And you gotta look at it this way. If you see yourself ranking number one for a high value search term, you better believe your competitor is doing something to get you off of it, right? So it’s cat and mouse, you gotta keep doing it. So content velocity.

Again, minimum posting weekly, minimum. We’ve had clients in very competitive markets, Los Angeles, New York, where we were posting daily. Now this was five years ago. I think that, so I’m gonna back myself up a little bit. And we haven’t really talked about AI content generation yet, so this is a good segue for that. I think that content volume is a issue that Google and the other search engines are struggling with right now.

Kevin Daisey (20:46)
Yeah, good.

David (20:55)
Because obviously, I they have limited resource when it comes to crawling the internet. And what AI has allowed us to do, us being the world at large, not us as a company, is create really generic, decent content at scale every single day, right? And I think more than ever,

good content stands out from a sea of generic bad content. So in light of AI and the ability to create content at scale, which by the way is prohibited as scaled content abuse by Google’s guidelines, maybe that changes this calculus as to how much content to put out. Just put out really great content less often perhaps, right? Like my answer is unclear.

Kevin Daisey (21:28)
Yes, good job.

David (21:41)
But I don’t think there is a clear answer. That’s right. That’s right.

Kevin Daisey (21:41)
At least weekly though.

Well, again, bigger firms, know, put out, you could put a lot more content. But yeah, I think you go back to the quality of that content and the freshness of that content. And Google wants to serve up the best answer to the person’s question or whatever. To stay on top, they need to stay on top. So if they start feeding a bunch of crap, right?

David (21:59)
That’s their product. Yep. That’s their product.

That’s right. That’s right.

Kevin Daisey (22:04)
Yeah, they can’t

sell ads because their platform goes down and they go out of business. So they’re trying to wade through the crap and find the good stuff.

David (22:08)
I also think it’s Yeah.

Which I think they’re getting better at doing. There was a little, it went pretty unnoticed back in January. uploaded, updated Google as they updated their search quality rater guidelines to rate as lowest quality main con the pages with main content that was obviously AI generated. So that was a quiet change.

that didn’t get a lot of attention until recent weeks, at least in our little neck of this industry. And I think that’s like a clear indication on Google’s part that it is not gonna reward creating content at scale with AI.

Kevin Daisey (22:45)
Sure. 100%. I definitely agree with that. Um, based on what we’ve seen and my folks that are smarter than me have told me so, yeah. Let’s talk about AI. Yeah.

David (22:55)
But that being said, AI is a great tool for content creation.

Yeah. I mean, it’s a great tool for content, to help create good content more efficiently and faster, but it is just another tool in our toolbox. Right? And one thing I’ve been talking about with clients and potential clients is that this binary view of AI versus human written content, I think is the wrong. So when this first came out, were two camps.

AI content is why not use it? We can do it so we can do basically zero cost. Let’s use it. And there was another camp saying it’ll never rank. And I think that’s a really simplistic way to look at it, that it’s binary. This is AI content. This is human written content. It’s another tool again in our toolbox of content creation where we can use it to create content more quickly, more efficiently and create better content. But ultimately, especially in a field like law,

which falls under Google’s Your Money or Your Life, which means that they look at it with a closer eye than they look at content selling espresso machines. You’ve got to demonstrate expertise, experience, authority and trust, EAT, or EAT for short. as of today, AI content cannot do that. It cannot do that. So use AI to outline, use AI to rewrite your calls to action at the end of your blogs. Use AI.

Kevin Daisey (23:47)
Mm-hmm.

David (24:08)
to generate a list of common car accident injuries and then flesh it out with your own knowledge, with your own experience, with your experience of the practice of law. Link to authoritative sources, interlink within your website. AI is not gonna do that for you, right? So like AI is just another tool that will get us closer to finished content, but still human input is a differentiator that’s gonna get you to that one, cause there is still only one top spot on Google, right?

Kevin Daisey (24:33)
Yep. ⁓

David (24:33)
So what’s going to differentiate

when everyone’s going to chat GPT and saying, me a thousand words on car accidents.

Kevin Daisey (24:38)
No, 100%. Yeah. You’re trying to win this game or you’re trying to, to cheat your way around it. Cheating with Google has never worked out well, you know, in the past.

David (24:41)
That’s right.

Well, it does for a couple

of months and then you’re then you’re then you’re deindexed and then what to do?

Kevin Daisey (24:49)
Yeah. I an agency friend of mine that I haven’t seen in while, but they, were like, grew to a big size years ago and just out of business overnight. Um, all black hat, you know, but, um, I knew cause I saw the guy was selling his Ashton Martin on Facebook. But, um, yeah, you don’t want to mess around. So yeah, that’s a really good point. like that. Um, there’s only one top spot. And if you’re going for that.

David (24:59)
Really? wow.

How much was it?

Kevin Daisey (25:14)
you need to be the best, right? And you need to have everything figured out. Like not everything figured out, but I mean, process of elimination, that’s what we do here. it’s, we know what Google doesn’t like, so let’s make sure we address all those things every time. So we know it’s not that, they make a change. Okay, what is it? You know, we know it’s not the site’s slow or, you know, whatever it may be. So.

David (25:31)
That’s right.

One really great

use case we’ve been using internally for our own content is we’ll create a great piece of content. Then we’ll use Google, sorry, Claude, the Anthropics AI, to generate a schema markup. And it kicks that schema markup out in 45 seconds, right? And like you said, to do that by hand. So that’s one great use, one great use case that is SEO.

It is white hat SEO friendly. Use it to create your schema markup. that’s going to help Google understand what your content is all about.

Kevin Daisey (26:02)
Yeah, definitely have that. That’d be a whole other conversation. What a schema markup. But no, to your point, mean, yes. So as an agency, you know, I’m trying to be more competitive. Like we’ve lowered some prices or content. ⁓ AI tools are making things more streamlined. And we want to pass that on to the client. Using it as tools, like you’re saying, and making sure that.

David (26:06)
Good point.

Hmm?

Mm-hmm.

Kevin Daisey (26:26)
a human, someone’s going through the content, adding that uniqueness to it, checking it for ABA compliance, know, making sure it’s linked to credible sources and all that good stuff.

David (26:37)
It’s fundamentally

changed the job for sure, right? But it certainly hasn’t put human contra-creation out of business.

Kevin Daisey (26:40)
Yeah.

Yeah. Yeah. The, you know, the, I liked your point there. The ones on, if you want to be on top, you want to be the best. This is the way to go. And, and not just slack slapping out stuff that is off brand. No one wants to read it. If no one wants to read it, Google doesn’t want to rank it. AI doesn’t want to even show it in their searches. So, yeah.

David (26:50)
That’s right. That’s right.

Well then

also ultimately, and I keep coming back to this, if everyone’s creating the same, I’m gonna call it AI slop, none of it’s gonna rank. None of it’s gonna be different from anything else. It’s all just gonna be generic, smooth, and it’s fine. But if you’re trying to rank your content, that’s not the way to do it.

Kevin Daisey (27:10)
Hmm.

Yeah. A hundred percent. Yeah. I love it, man. That’s good stuff. It’d be like if every movie at the movie theater was AI generated and they all kind of similar. And then that was all the movies we had to choose from. That’s funny. Yeah. So, you know, some good stuff here, you know, I, just, I see so many issues out there today right now with the way things are being done. If you’re listening.

David (27:24)
Thanks.

Like Marvel movies, in other words.

Kevin Daisey (27:41)
Go look at your blog, go look at your content, go look at your practice area pages for your law firm. Think like one of your clients, the spot that they’re in and the buying decisions that they make. What information does they need to go through that and go and make a decision to go either further on or to call or fill out a form, whatever. And is that available to them? Is the content good where they want to read it? Is it helpful to them?

helpful content update. And just assess it yourself, not even being an SEO or content writer. Just look at your stuff and say, hey, does this even seem right to me? You might be surprised.

Yeah. Yeah, dude, I appreciate you coming on and share. It’s a, you know, we can talk all day about, about just content for sure. But, David, I’m, what’s the best way people can connect with you? want them to know about your company and, and, and, and what you’re doing out there.

David (28:15)
Good stuff, man.

Yeah?

Absolutely.

We’re www.lexiconlegalcontent.com. can email me directly at David at lexiconlegalcontent.com. David Arato, as far as I can tell, there’s only one more of me in the United States, so I’m pretty easy to find on LinkedIn. I’m the one who doesn’t own a gelato shop. Yeah, but we’re all, we’re all, I mean, I should. That’s next life. So, and then, you know, we’re on all the socials and we’re easy to find.

Kevin Daisey (28:44)
Dang it!

David (28:49)
Lexicon legal content.

Kevin Daisey (28:50)
Awesome. Appreciate that. Yeah. And then always I offer, if anyone wants to connect with, with, with him, I can connect you by email, do an introduction by text or LinkedIn or whatever, and, make sure you hooked up with them. So, well, good stuff, man. I appreciate you sharing today. all my lawyers out there. If you’re doing a good job, running your firms, pay attention to this stuff. If you’re spending a bunch of money on SEO and content, or if you’re going in house or yourself, you know, I’m just like David love helping anybody, but.

David (28:59)
100%.

Kevin Daisey (29:15)
Just look at your stuff. If you want someone to take a look at it, put some second eyes on it, reach out to either one of us and we’ll gladly do it, point you in the right direction.

David (29:23)
Thanks for having me on, Kevin. This has been great.

Kevin Daisey (29:25)
Yes sir, yeah, thank you so much. You staying with me? Everyone? We’ll see you in the next episode.