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Social Media Articles

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Content Marketing Vs. Social Media Marketing

| Kevin Daisey | ,
According to the ABA’s 2021 Legal Technology Survey Report, 86 percent of law firms are on social media, but only 37 percent have a blog. If y…
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A podcast mic in a studio in front of a computer.

Managing Partners Podcast Expert Legal Marketing Strategies

| Kevin Daisey |
Did you know that the majority of Americans aged 12-54 have listened to a podcast in the last month? Podcasting is at an all-time high in 2023…
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Illustration of two browser windows connected by a chain, symbolizing link building and website connections.

How to Use Linkedin in Your Law Firm’s Marketing Strategy

| Kevin Daisey |
As traditional marketing begins to decline in engagement, it is so important that your law firm builds an online presence. This can be done in…
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Woman recording a concert

How and Why You Should Be Using Ephemeral Content

| Kevin Daisey | ,
It seems like it was only yesterday when Facebook was just a vague platform designed by a young visionary, or when hundreds of artists still u…
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Robots and smartphone depict the future of marketing with chatbots on a yellow background.

How to Implement Messaging Into Your Marketing Strategy

| Kevin Daisey | ,
Most companies still use marketing techniques that are quickly becoming obsolete. To prevent that in your own brand, we invite you to discover…
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Illustration of Generation Z using smartphones surrounded by clouds, with a large red Z in the center.

How to Market to Generation Z

| Kevin Daisey | ,
According to the Annual Study of Social Networks 2019 prepared by IAB Spain, WhatsApp is the most popular and widely used social media (88%)…
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Colorful camera lens with play button and words Live Streaming. Perfect for broadcasting or online media content.

How Your Business Can Use Live Streaming

| Kevin Daisey | ,
Although the term streaming covers all online audiovisual content, we must differentiate between two modalities: on-demand video (video on dem…
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Finger tapping TikTok app on a smartphone screen in a dark setting.

The Rise of Tiktok and How Your Law Firm Can Use It

| Kevin Daisey |
Trends in video marketing are constantly changing and it can be difficult to assess and evaluate them, deciding which one would be best for yo…
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influencer marketing

Could Influencer Marketing Work for My Business?

| Kevin Daisey |
Face it: people trust what other people say far more than what corporations or advertisements say. In fact, 92% of consumers say they trust wo…
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Person using Pinterest app on a smartphone with a laptop in the background, showcasing home and food images.

The Ultimate Guide to Using Pinterest for Your Business

| Kevin Daisey |
Aside from fueling wanderlust and a desire to bake gourmet food that might not turn out exactly like the picture, Pinterest has some real valu…
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Social media icons with text: How to use social media to grow your business.

How to Use Social Media to Grow Your Business

| Kevin Daisey |
Thinking about diving into social media but don’t quite know where to start? We’re here to be your guide! We will walk you through how to crea…
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Social media illustration with icons for photos, videos, friends, news, and emails on a blue background.

Best Social Media Platforms for Business

| Kevin Daisey |
Whether you run a Business-to-Business (B2B) or Business-to-Consumer (B2C) company, your business should use social media to gain brand awaren…
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Image showing dice with number seven and text '7 Deadly Sins on Social Media' beside a devil silhouette holding a phone.

7 Deadly Sins on Social Media

| Kevin Daisey |
Social Media Mistakes Your Business Can Prevent Social media seems like a simple task, but the reality is that it is difficult to stay on top…
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