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Recent Articles

Computer screen compared against a TV

Is Tv or Search Advertising More Effective for Law Firms?

| Kevin Daisey |
Recently, a managing partner at one of the Personal Injury law firms I serve asked me if investing $10,000 to $15,000 in broadcast television…
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We are hiring sign on office desk with laptop, coffee, and stationery, indicating job openings and recruitment opportunities.

Hiring a Digital Marketing Agency in Virginia Beach

| Kevin Daisey |
No matter how skilled a business owner you are or how good a marketing specialist you feel you’ve hired, no one individual has enough arms to…
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Person using tablet with floating digital icons representing various online services and communication tools.

Do I Need a Digital Marketing Plan?

| Kevin Daisey |
A business plan and marketing plan are things we often hear of when it comes to the business landscape.  A business plan embraces data about t…
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Google Adwords vs Facebook Ads comparison graphic, showcasing advertising platform logos.

Is Facebook or Google Advertising Better?

| Kevin Daisey |
The online world is changing our lives, therefore, you should not doubt whether to advertise online or not. The answer is always yes! Now, the…
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Traditional TV vs. Digital Laptop: Comparing media types with a vintage TV and modern laptop setup on a desk.

Digital Vs Traditional Advertising: How Much Does Each Cost?

| Kevin Daisey |
For years, the word marketing has been taboo for entrepreneurs, small businesses, and medium-sized companies. Many see it as high-investment…
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Woman recording a concert

How and Why You Should Be Using Ephemeral Content

| Kevin Daisey | ,
It seems like it was only yesterday when Facebook was just a vague platform designed by a young visionary, or when hundreds of artists still u…
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Robots and smartphone depict the future of marketing with chatbots on a yellow background.

How to Implement Messaging Into Your Marketing Strategy

| Kevin Daisey | ,
Most companies still use marketing techniques that are quickly becoming obsolete. To prevent that in your own brand, we invite you to discover…
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Illustration of Generation Z using smartphones surrounded by clouds, with a large red Z in the center.

How to Market to Generation Z

| Kevin Daisey | ,
According to the Annual Study of Social Networks 2019 prepared by IAB Spain, WhatsApp is the most popular and widely used social media (88%)…
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Colorful camera lens with play button and words Live Streaming. Perfect for broadcasting or online media content.

How Your Business Can Use Live Streaming

| Kevin Daisey | ,
Although the term streaming covers all online audiovisual content, we must differentiate between two modalities: on-demand video (video on dem…
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Finger tapping TikTok app on a smartphone screen in a dark setting.

The Rise of Tiktok and How Your Law Firm Can Use It

| Kevin Daisey |
Trends in video marketing are constantly changing and it can be difficult to assess and evaluate them, deciding which one would be best for yo…
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Person holding a remote in front of a TV screen displaying OTT Advertising, with plants on either side.

Advertising on Tv: Ott Advertising

| Kevin Daisey |
The world is moving away from broadcast TV. No longer do people have the patience to wait for their show to come on at the appointed time.  No…
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Web developer programmer monitor screen display Information technology website coding standards for web design Programming code abstract background screen of software HTML code on lcd screen

Current Web Design Trends

| Kevin Daisey |
When you think of web design trends, what’s the first thing that comes to mind? Mobile-first? Thumb-friendly navigation? Responsive? While tho…
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