Skip to main content

Now accepting clients for May 2026! Book your marketing assessment →

Blog

Legal Marketing Resources

Our library of free resources to accelerate the growth of your law firm.

Array Digital Founders
Home > Blog > Page 3

Recent Blog Articles

Google Adwords vs Facebook Ads comparison graphic, showcasing advertising platform logos.

Is Facebook or Google Advertising Better?

| Kevin Daisey |
The online world is changing our lives, therefore, you should not doubt whether to advertise online or not. The answer is always yes! Now, the…
Read more
Traditional TV vs. Digital Laptop: Comparing media types with a vintage TV and modern laptop setup on a desk.

Digital Vs Traditional Advertising: How Much Does Each Cost?

| Kevin Daisey |
For years, the word marketing has been taboo for entrepreneurs, small businesses, and medium-sized companies. Many see it as high-investment…
Read more
Woman recording a concert

How and Why You Should Be Using Ephemeral Content

| Kevin Daisey | ,
It seems like it was only yesterday when Facebook was just a vague platform designed by a young visionary, or when hundreds of artists still u…
Read more
Robots and smartphone depict the future of marketing with chatbots on a yellow background.

How to Implement Messaging Into Your Marketing Strategy

| Kevin Daisey | ,
Most companies still use marketing techniques that are quickly becoming obsolete. To prevent that in your own brand, we invite you to discover…
Read more
Illustration of Generation Z using smartphones surrounded by clouds, with a large red Z in the center.

How to Market to Generation Z

| Kevin Daisey | ,
According to the Annual Study of Social Networks 2019 prepared by IAB Spain, WhatsApp is the most popular and widely used social media (88%)…
Read more
Colorful camera lens with play button and words Live Streaming. Perfect for broadcasting or online media content.

How Your Business Can Use Live Streaming

| Kevin Daisey | ,
Although the term streaming covers all online audiovisual content, we must differentiate between two modalities: on-demand video (video on dem…
Read more
Finger tapping TikTok app on a smartphone screen in a dark setting.

The Rise of Tiktok and How Your Law Firm Can Use It

| Kevin Daisey |
Trends in video marketing are constantly changing and it can be difficult to assess and evaluate them, deciding which one would be best for yo…
Read more
Person holding a remote in front of a TV screen displaying OTT Advertising, with plants on either side.

Advertising on Tv: Ott Advertising

| Kevin Daisey |
The world is moving away from broadcast TV. No longer do people have the patience to wait for their show to come on at the appointed time.  No…
Read more
Web developer programmer monitor screen display Information technology website coding standards for web design Programming code abstract background screen of software HTML code on lcd screen

Current Web Design Trends

| Kevin Daisey |
When you think of web design trends, what’s the first thing that comes to mind? Mobile-first? Thumb-friendly navigation? Responsive? While tho…
Read more
Strategies to Overcome the Startup 'Valley of Death' - Rocky Landscape Background

How to Overcome the Startup ‘valley of Death’

| Kevin Daisey |
At the last company I worked for as an employee, the HR Manager remarked on more than one occasion that the owner of the business was just lik…
Read more
Man in suit overlooking a digitally connected city skyline at dusk, representing technology and future innovation.

How to Overcome the Struggle of Starting Your Own Business

| Kevin Daisey |
I received the Entrepreneurial Excellence Award in 2016. It was an amazing honor and the award sits proudly on the bookshelf in my office. As…
Read more
Guide to identifying your ideal clients. Hand pointing at a standout figure with briefcase.

How to Determine Your Best Clients

| Kevin Daisey |
As odd as it may sound, I did not know who our best clients were until about a week ago. After running Array Digital for the last two years, I…
Read more