How Much Work Will We Have to Do to Collaborate With Array?

When law firms consider working with Array, one of the most common questions isn’t about online visibility, ads, or websites. It’s this: How much time is this going to take me?

The bad news is that this will require some of your time. The good news is that we’ve designed the onboarding process to take as little of your time as necessary. The goal is not to create more work for you and your team. The goal is to build a partnership that drives growth without overwhelming your day-to-day operations.

Here’s what involvement really looks like, both early on and as the relationship matures.

How Involved Should I Expect to Be?

Your involvement is highest at the beginning and becomes more strategic over time.

During onboarding (the first 30–90 days), we need alignment, clarity, and access. That requires collaboration. We’ll ask for insight into your priorities, your practice areas, your internal goals, and any operational realities that affect marketing performance. After that foundation is set, your lift decreases.

Post-launch, involvement typically includes:

• A monthly check-in meeting
• Periodic strategy conversations
• Timely feedback on content or campaigns
• Keeping us informed about internal changes or new initiatives

Marketing works best when it’s a partnership, not a handoff. We can execute strategy independently, but the most successful firms stay engaged enough to provide feedback and direction when needed.

Day-to-day collaboration is lighter than most firms expect. You won’t be reviewing everything, approving every micro-adjustment, or managing campaigns. Our strategists and account managers handle that. Instead, collaboration typically looks like:

• Approving content and website reviews
• Providing clarification on tone or positioning
• Sharing feedback about lead quality
• Notifying us about changes in staffing, case types, or internal priorities

From our side, we maintain structure. You’ll receive regular updates, clear next steps, and scheduled meetings, so you’re not wondering what’s happening behind the scenes.

Regular monthly topics

At a minimum, expect:

• One monthly strategy and performance meeting
• Occasional email follow-ups
• Review time for deliverables (content, landing pages, ads messaging, etc.)

For many firms, that amounts to one to two hours per month, depending on scope and internal structure.

If your firm has an internal marketing manager, their involvement may be higher because they act as the bridge between you and our team. If it’s a partner-led firm, involvement is often focused primarily on monthly strategy conversations and decision-making moments.

The key is this: the more proactive and communicative the firm is, the more efficient the collaboration becomes.

Who From Our Firm Should Be Involved?

This is one of the most important variables in a successful partnership. We need clarity on:

• Who makes marketing decisions
• Who has budget authority
• Who guides strategic direction

In larger firms, that may be an internal marketing director with delegated authority. In smaller firms, it may be a managing partner. What matters most isn’t the title, it’s decision-making clarity.

If we’re working through someone who doesn’t have authority or visibility into firm goals, strategy slows down. When we have a clear point of contact with aligned authority, decisions move faster, and marketing performance improves.

We respect your time

We understand that attorneys and firm leadership are busy. That’s why we:

• Establish communication preferences early (email, call, text, meeting cadence)
• Set clear deadlines and checkpoints in advance
• Structure collaboration into defined review stages
• Consolidate feedback into efficient meetings rather than scattered emails

By 90 days into the relationship, communication rhythms are already established. There should be no confusion about when we meet, what we review, or what decisions are needed.

We aim to eliminate unnecessary back-and-forth while still ensuring alignment.

Working with Array doesn’t mean handing off your marketing and disappearing. It also doesn’t mean taking on another full-time job.